About the Role:
As a Manager, Product Marketing, you will manage a team responsible for driving the success of our products in the market. Your role will involve ensuring that marketing strategies align with customer needs and market trends while collaborating with cross-functional teams. You will be accountable for the performance and results of your department, making significant contributions to the company's strategic objectives.
Responsibilities:
• Lead market research initiatives to define and understand customer segments.
• Ensure successful implementation of Go-To-Market plans.
• Collaborate with product development to ensure products meet market demand.
• Oversee the creation of effective product messaging and positioning.
• Develop and maintain business cases for product investments.
• Review and adjust marketing strategies in response to market dynamics.
• Direct input into pricing strategy based on comprehensive market analysis.
• Coordinate training initiatives for both new and existing products.
• Manage department budgets and resource allocation.
• Evaluate team performance and ensure campaign effectiveness.
Skills:
• Market Analysis: Proficiency in conducting and interpreting market research.
• Strategy Implementation: Capability to ensure effective execution of marketing plans.
• Cross-Functional Collaboration: Ability to work closely with various teams.
• Messaging Strategy: Skill in creating and optimizing product messaging.
• Financial Acumen: Knowledge of developing and maintaining business cases.
• Dynamic Adjustments: Ability to revise strategies based on market changes.
• Pricing Analysis: Competence in contributing to pricing strategy.
• Leadership: Skills in team management and performance evaluation.
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
$89,600.00 - $157,000.00 USDThis role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions, and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology. Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.
Equal Opportunity Employer
To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.
All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.
Beware of Recruitment Fraud! 🔒
Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself:
- Apply only via our secure Workday hub on our Careers page.
- Our recruiters never ask for banking info or payments.
- We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail).
Report suspected fraud: thirdpartyincident@wolterskluwer.com. If you've made a payment, contact local authorities.
Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert
