Job Description

Carrier is the leading global provider of healthy, safe and sustainable building and cold chain solutions with a world-class, diverse workforce with business segments covering HVAC, refrigeration, and fire and security. We make modern life possible by delivering safer, smarter and more sustainable services that make a difference to people and our planet while revolutionizing industry trends. This is why we come to work every day. Join us and we can make a difference together.

Key Responsibilities

• Develop and drive actionable marketing strategies based on a clear understanding of the market and business dynamics, the voice of customer insights, customer journeys, and brand positioning to drive revenue

• Develop brand standards and style guides. Ensure that customer-facing materials are consistent with the approved standards

• Develop relevant messaging and assets using a consumer-first mentality that delivers a clear customer understanding of LenelS2 products

• Market intelligence. Keep profiles on our competitors – strengths & weaknesses, recent announcements, anticipate actions and responses

• Lead the new product marketing activities:

  • Partner with product management to develop product value propositions and messaging that differentiates LenelS2 new products in the market.

  • Lead the development of new names and managed the approval process

  • Ensure this value prop is consistent across all customer touch-points

• Work collaboratively with the sales and product management team to develop an ongoing customer communication strategy and the sales tools to assist with the selling process

• Develop channel program strategy and marketing plans. Serve as the primary point of contact & communication to Channel and End User Groups to impart and extract knowledge

  • Responsible for ‘onboarding’ partners with guidelines and tool kits

  • Provide ongoing support to channel partners

• Develop commercial models for SaaS and Services offerings with the support of Product Management and Sales

• Lead the digital strategy, development of customer journeys, and the lead management process

• Partner with the F&S Marcom team to bring the brand positioning and guidelines to life through marketing content, including social/digital, brand trade shows and events, PR/Social, and website

• Plan and manage the LenelS2 budget

Basic Qualifications

• Bachelor’s Degree

• Minimum 5+ years of experience in the field of product or strategic marketing, in consumer technology products in a global organization

• Ability to travel 20% of the time

Preferred Qualifications

Other qualifications you may have that would be beneficial in this role include:

• MBA

• Experience in a B2B environment with strategic, upstream marketing, and downstream marketing, including campaign development and execution, new product launches, advertising, PR, social and digital marketing

• Experience using consumer insights to develop effective marketing programs and campaigns.

• Excellent written and verbal communication skills; experienced creative writer with exemplary attention to detail.

• Enthusiasm, drive, and energy to champion new initiatives, and the ability to influence stakeholders at various levels.

• Self-starter with the ability to work independently to deliver business results

• Strong collaboration, project management, and analytical skills

• BTB experience and Security industry experience are highly desirable

• Experience in establishing commercial models for SaaS products

RSRCAR

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Carrier is an Equal Opportunity/Affirmative Action employer. We welcome differences and celebrate new ideas. We encourage different perceptions, preferences and thoughts because we believe diversity makes us stronger.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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