Lead the development and execution of marketing strategies aligned with overall brand and medical marketing plans together with client.

General Responsibilities

• Develop and execute marketing activities that support ethical promotion, scientific education, and disease awareness.
• Act as a strategic partner to Sales, Medical, and external clients to ensure seamless execution and KPI achievement.
• Own the execution and performance of marketing programs across key channels (Clinics, Hospitals, Key Accounts).
• Manage and optimize marketing investments and promotions, ensuring strong return on investment.
• Develop and execute marketing initiatives that strengthen scientific credibility and product differentiation.
• Establish and execute channel strategies, including pricing, promotions, product assortment, and visibility initiatives.
• Coordinate and communicate product, price, and packaging changes across internal teams and customers.
• Plan and implement CME programs, scientific meetings, and educational initiatives for healthcare professionals.
• Partner closely with Medical to ensure accurate, balanced, and compliant scientific messaging.
• Support disease awareness and educational programs consistent with brand and medical strategies.
• Monitor and analyze clinical trends, treatment guidelines, and competitor activities to inform marketing decisions.
• Ensure sales teams are equipped with clinical knowledge, product positioning, and compliance understanding to engage healthcare stakeholders effectively.
• Ensure consistent execution of monthly, quarterly, and annual marketing and business performance targets.
• Track, analyze, and deliver agreed KPIs for medical marketing activities.
• Continuously improving processes linking marketing strategy with field execution and medical engagement.

Functional Skills and Knowledge

• Strategic brand and business planning, including portfolio management, forecasting, budgeting, and lifecycle optimization.
• Strong market and customer understanding, translating clinical guidelines, competitive dynamics, and HCP insights into actionable strategies.
• Solid scientific and clinical knowledge to support evidence‑based positioning, credible differentiation, and compliant promotion.
• End‑to‑end marketing execution, from campaign development and launch planning to omnichannel delivery and agency management.
• Proactive, resourceful, and self-motivated with strong work ethics.
• Data‑driven approach to decision-making with strong analytical skills,
• Strong cross‑functional influence, project management, and stakeholder alignment skills.

Education

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