Job Description

CIB - Global Trade Solutions (GTS)

Trade has been the foundation of HSBC since 1865, it is evolving fast and so are we. With our network, expertise, and solutions we’re placed to help clients make sense of emerging trends, risks, and opportunities by being the global connectors, innovative problem solvers and strategic partners.

We connect the world through trade. Our footprint gives clients access to roughly 90% of world trade flows providing a powerful mix of local, regional, and global knowledge to help them spot new growth opportunities. We are innovative problem solvers that provide a safer, smoother digital trade experience. We solve business challenges through growth, disruption, or uncertainty, and we bring clients insights and ideas to enable grow and protect their business.

Our comprehensive suite of products and services can be combined into global solutions that help make it easier for businesses to manage trade risk, process trade transactions, and fund trade activities.

We are currently seeking an experienced professional to join our team.

We are currently seeking a high calibre professional to join our team as a Manager, Product Commercialisation.

We are seeking an experienced and results-driven Commercialisation Manager to support the rollout and scaling of a new Embedded Finance proposition. This role is ideal for a high-potential individual with experience in commercialisation, who wants to be part of building a transformative new solution.

Embedded Finance is a strategic priority for HSBC Global Trade Solutions. Our solution enables seamless financing in digital platforms and marketplaces, making it easier for sellers to access working capital and supporting the overall growth of the platform.

You will work closely with senior stakeholders across product, sales, marketing and communications, as well as our clients (incl. a major global e-Commerce platform) and other partners to operationalise our go-to-market plans.

In this role, you will:

Go-to-Market Strategy & Execution

• Design and drive the go-to-market strategy for the rollout and scaling of the embedded finance solution in collaboration with our clients and our teams (product, marketing, communication etc.)
• Develop campaigns and material in partnership with our clients, marketing and communications teams to drive awareness, consideration, conversion, retention and advocacy
• Partner with HSBC and partners’ sales and servicing teams to deliver training, tools, and materials that enable effective product positioning and enhance customer engagement

Commercial Data and Insights

• Develop clear growth targets, tracking and budgets with our clients for cost-effective rollout and scaling
• Monitor and track progress of key initiatives and KPI’s to assess performance, ROI and identify opportunities for continuous improvement of our marketing initiatives

To be successful in the role, you should meet the following requirements:

• Strong experience in marketing, commercialisation or Go To Market strategy, preferably in financial services or fintech
• Experience launching and scaling new products is an advantage
• Strong understanding of Embedded Finance concepts and how to position their value to various customer segments, especially to e-Commerce and international trade sectors
• Excellent communication and presentation skills, with the ability to simplify complex concepts for diverse audiences
• Strong analytical skills to measure marketing performance and optimise campaigns effectively
• Demonstrated ability to design and execute cost-effective marketing plans
• Experience managing KPIs and driving actionable insights from data analysis
• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
• Demonstrated ability to design and execute cost-effective marketing plans and experience managing KPIs and driving actionable insights from data analysis

You’ll achieve more at HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by HSBC Bank (China) Company Limited