Job Description

Manager PR & Influencer/VIP (m/f/d) - Home & Design

Italy / Milano

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

• Develop and execute a comprehensive PR, influencer, and VIP strategy aligned with the brand positioning and overall business objectives
• Build and maintain strong, long-term relationships with media, agencies, talents, and strategic partners, with a focus on the fashion, lifestyle, design, art, and music sectors
• Identify, manage, and oversee VIPs, opinion leaders, tastemakers, and talents aligned with the brand identity, including negotiations, contract management, briefings, deliverables, timelines, and budget responsibility
• Lead seeding and gifting strategies, as well as social and PR amplification initiatives and paid influencer campaigns
• Collaborate closely with the Events team in planning and executing global PR events and guest lists, including VIP management, hospitality, and support for local community activations
• Develop and coordinate strategic initiatives to grow local communities in key cities, closely connected to cultural calendars and with a strong focus on flagship locations
• Identify, establish, and manage strategic partnerships for product placements, social amplification, and events
• Serve as the central point of contact for local teams and PR agencies worldwide, including the management and approval of global and local influencer activities, as well as the definition and implementation of KPIs and performance objectives
• Develop and manage global toolkits, materials, and guidelines to support international teams
• Monitor, analyze, and report on media coverage, campaign performance, and ROI

Your stroll to CYBEX:

• Successfully completed degree in Communications, Public Relations, Marketing, Fashion Management, Media Studies, or a comparable field
• Professional experience within luxury lifestyle, design, or interior brands
• Strong experience in PR, influencer marketing, or brand communications
• Excellent international network of media contacts, key opinion leaders, agencies, and influencers
• Proven success in managing influencer partnerships, VIP activations, and talent collaborations
• Confident handling of influencer platforms as well as analytics and reporting tools
• Strong understanding of social media platforms, content formats, and current digital trends
• Excellent organizational skills and the ability to manage multiple projects and priorities simultaneously in a fast-paced environment
• Proactive and confident personality with a strong understanding of premium brand positioning and outstanding communication skills
• Business-fluent English skills; German language skills are considered a plus

CYBEX operates globally and has employees from copious nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. You’ll have the chance to develop your personal profile in an international environment. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. At CYBEX, we place great importance on our values: Imagination, Belief, Passion, Strength, Respect, and Love. These values shape our company culture and drive us to develop innovative solutions and achieve exceptional results.