Job Description

The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment.

You will be responsible for:

• Supporting the Head, PR and Publicity in leading, formulating, and executing integrated PR, publicity, and marketing communication strategies to promote the West Kowloon Cultural District (WKCD) and its performing arts programmes, venues, and initiatives, in support of Hong Kong’s positioning as a hub for international cultural exchange;

• Planning and implementing strategic PR and marketing campaigns to raise the profile of the District’s performing arts programmes and venues, build recognition for West Kowloon’s role as a Theatre Hub for the region, and support district‑wide corporate initiatives that enhance WKCD’s image locally, regionally, and internationally;

• Leading a team to drive and implement media, influencer, and marketing engagement strategies in Hong Kong and key regional markets; identifying opportunities for media features, content collaborations, and digital storytelling that strengthen the performing arts brand of West Kowloon;

• Exploring, developing, and executing PR, marketing, and publicity partnerships with external stakeholders such as media outlets, government and public organisations (e.g. Hong Kong Tourism Board, Hong Kong Trade Development Council), as well as commercial partners, to maximise exposure and audience reach for the District’s arts and cultural programmes;

• Leading the development and management of integrated marketing and publicity campaigns that create synergy among venues, exhibitions, public programmes, and the Arts Park; managing day‑to‑day media relations, including press releases, interviews, media enquiries, and familiarisation visits;

• Supporting communications and messaging development, and coordinating with internal and external stakeholders — including senior management, business units, and venue teams — on issues management and crisis communications when required;

• Preparing and implementing communications and marketing plans related to the opening of new performing arts venues, including the WestK Performing Arts Centre, to build anticipation and audience awareness ahead of launch;

• Coaching and supervising a team, ensuring quality and budget control for all PR, marketing, and publicity deliverables;

• Collaborating with and managing external agencies, vendors, and business partners on public relations, marketing, and communication projects;

• Driving and executing ad‑hoc promotional and communications initiatives to support the organisational and audience‑building objectives of the Performing Arts Division and the District; and

• Performing any other duties from time to time as reasonably assigned by the Authority.

You should:

• possess a recognised university degree in Public Affairs, Journalism, Communications, Marketing or related disciplines ;

• have at least 8 years of relevant and solid experience with 5 years of managerial experience in public relations, media relations, crisis communications and issues management, corporate communications, events management, and internal communications;

• have proven record and solid experience in media / KOL relations, and a thorough understanding of emerging media landscape including traditional mainstream and online and social media platforms in Hong Kong, PRC and overseas;

• be passionate about arts and culture, particularly performing arts;

• possess solid experience in people management, interpersonal and presentation skills, be able to build rapports with internal and external stakeholders;

• be strong in interpersonal and communication skills, a good team player and be able to multi-tasking and meet tight deadlines and work under pressure;

• be highly adaptive to environment of volatility, uncertainty, complexity and ambiguity; and

• have excellent written and spoken English, Chinese and Putonghua.

For interested parties, please submit your application with detailed CV on or before following date. Applicants are encouraged to submit their applications as soon as possible. The review of applications will continue until post is filled.

16-04-2026

Data collected will only be used for job application processing. Your data may be accessed by our appointed recruitment consultants who have agreed to keep confidence of all personal data in not less than the standards applicable to us. Applicants not being invited for interview within 4 weeks from the submission date may assume their applications unsuccessful.

All related information will be kept up to 24 months and all personal data will be destroyed afterwards.

For more information, please visit https://www.westk.hk or contact:

Catrina Mok /+852 22000006