Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
The Planning Manager is a key growth driver within the integrated media team, responsible for translating client business objectives into insight-led, connected media strategies. You will act as a trusted day-to-day client partner, leading campaign planning, driving collaboration across specialist teams, and ensuring seamless execution across the dentsu ecosystem. This role also includes people management responsibilities, with direct oversight of at least one team member and the opportunity to scale leadership over time.
Project & Operational Management
Lead internal and client-facing initiatives including workshops, process improvements, testing opportunities, and special projects
Coordinate cross-functional teams to ensure projects are delivered on time and against defined outputs
Maintain clear documentation across budgets, timelines, deliverables, specs, and planning details
Identify risks, gaps, or inefficiencies early and proactively recommend solutions
Ensure strong operational rigor across planning, execution, approvals, and documentation
Support onboarding, training, and development of junior talent
Media Planning & Execution
Contribute to client presentations, recommendation decks, POVs, and planning frameworks
Manage campaign setup, trafficking coordination, launch, optimization support, and ongoing execution to ensure accuracy and timeliness
Manage campaign budgets and ensure alignment with approved plans in Prisma and Media Tools applicaitions
Ability to develop audience, channel, and investment strategies grounded in insights and performance data
Ability to lead development and execution of integrated media plans across channels in alignment with client business objectives and communications strategies
Vendor & Partner Management
Serve as primary day-to-day contact for media vendors and external partner
Negotiate, review, and finalize contracts to ensure alignment with approved plans and financial terms
Identify discrepancies and drive resolution, including vendor reconciliation where required
Coordinate production requirements, creative specifications, and delivery timelines
Ensure all vendor deliverables meet agreed standards and deadlines
Process Improvement & Innovation
Identify opportunities to improve planning workflows, operational efficiency, and team collaboration
Support initiatives focused on process standardization, automation, and reporting improvements
Contribute to development of centralized planning tools, documentation systems, and “single source of truth” frameworks
Champion smarter ways of working, including adoption of AI-enabled tools, automation opportunities, and scalable processes
Help evolve team best practices across media planning, execution, and client delivery
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field experience
4-6+ years of experience in media planning, campaign management or agency/client side role
Experience with integrated media campaigns across digital and offline channels
Strong understanding of media planning principles and workflows
Previous management experience preferred
Additional Information
Vacancy: Is this posting for the purposes of filling an existing vacancy [ YN]
The salary range for this position is $80k-$85k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.
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Location:
Toronto
Brand:
Dentsu Media
Time Type:
Full time
Contract Type:
Permanent
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
