Malayan Flour Mills Berhad

Manager - Personal Financial Services (Digital Acquisition & Marketing)

Malayan Flour Mills Berhad  •  Malaysia (Onsite)  •  5 hours ago
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Job Description

If you are looking to excel and make a difference, take a closer look at us…

Driving digital product sales to grow revenue and profitability of PFS Digital business and its contribution to overall PFS division.

Key Responsibilities & Accountabilities:

1. Campaign / Initiatives Strategy & Execution:

  • Design, launch, and manage comprehensive marketing campaigns and initiatives specifically aimed at driving digital product sales for the bank's digital banking platforms (www.hlb.com.my, hlislamic.com.my & HLB Connect App & website).
  • Prepare detailed proposals and business cases, including objectives, strategies, mechanics, and budget recommendations, to secure approval for marketing campaigns and initiatives required to drive Digital User Acquisition and Engagement.
  • Collaborate effectively with diverse stakeholders in the bank in delivering effective campaigns/initiatives/ journey or process enhancement that will achieve KRA targets and contribute to overall division profitability.
  • Stakeholders include but not limited to UI/IX team, branches, Product Teams, Product Support, Development Team, Design Team, IT, and Group Marketing, Compliance, Legal, etc. to ensure seamless campaign delivery.

2. Performance Measurement & Optimization:

  • Ensure all digital journeys for existing and new services/features are accurately tagged with Adobe and/or Google Analytics.
  • Utilize analytics data to track and monitor performance, identify areas for improvement, and make data-driven decisions on enhancements or fixes required to optimize user experience, onboarding, and acquisition efforts.
  • Monitor and ensure that platform and campaign performance targets are achieved as per established Key Result Areas (KRAs).

3. Reporting

  • Work with Data Analytics team and junior team members to prepare comprehensive performance updates and reports for all marketing and acquisition activities.

4. Market Intelligence & Opportunity Identification:

  • Conduct competitor analysis and market research to gain actionable insights. This includes identifying new opportunities, deepening understanding of customer needs, and analyzing competitors' strengths and weaknesses to inform the development of winning initiatives, offers, products, and services.

Requirements:

Education/Qualification

  • Degree in Business Management, Marketing or related discipline.
  • Strong background with marketing, branding, analytical, partnership management, sales, P&L and project management is preferred.
  • Strong digital experience required.

Experience

  • Minimum 5 years’ experience in product management, marketing, digital campaign management or equivalent experience.
  • Great stakeholder management capabilities - ability to set expectations, engage with, and communicate effectively to senior stakeholders across the organization.
  • Strong understanding of digital advertising technologies and marketing attribution models
  • Great leadership and interpersonal skills to relate to people of all levels.
  • Great oral and written communication skills
  • Great organizational, IT skills, business planning skills and project management skills
  • Ability to analyze reports and communicate findings succinctly to cross-functional business partners.
  • Ability to multitask, meet deadlines and thrive in a fast-paced environment and the ability to meet the demands of the position.
  • A proven track record of developing, managing and delivering projects within agreed budget and timescale.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.

Malayan Flour Mills Berhad

About Malayan Flour Mills Berhad

Established in 1961, Malayan Flour Mills Berhad (MFM) is the pioneer in the flour milling industry in Malaysia. MFM has grown to become the leading flour miller in Malaysia with regional presence in Vietnam and Indonesia. Over the years, we have expanded into poultry integration, aquaculture, and raw material trading. In FY21, the group revenue was RM2.43 billion.

MFM is one of the major poultry integrators in poultry feeds, breeding, farming with a state-of-the-art processing facility across the poultry value chain. Designed to meet the domestic and international markets, the advanced facility will process up to 300,000 birds per day.

With our asset of 3,000 people, we have transformed and grown in Malaysia and regionally. Synergising with our workforce, we embrace Artificial Intelligence, Big Data, Internet of Things (IoT) in our day-to-day business. Through our partnership with Tyson Food, Inc. and Toyota Tsusho Group, we aspire to be a leading global halal food enterprise while achieving sustainable development goals.

Building the workforce of the future…Today. We invite you to be part of our team!

Visit https://www.mfm.com.my/careers/ or apply via the Jobs tab in Linkedin.

Industry
Food & Beverage
Company Size
201-500 employees
Headquarters
Kuala Lumpur, MY
Year Founded
1961
Website
com.my
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