Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!
Busch Gardens is a place of thrills, fun and positive, lasting memories. And that’s just what it’s like to work here! As a key member of our team, you’ll play a major role in bringing happiness and excitement to people from around the world. If you’re dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!
What you get to do:
Oversee the Tampa Parks Pass Member and Fun Card programs, focusing on acquisition of new Pass Members, increasing visitation of members and retention of current members for Busch Gardens and Adventure Island
Together with Sea World Parks and Entertainment’s corporate team, develop and execute the Annual Pass and Fun Card marketing strategy and communication plan
Own Pass Member Events: develop 12-15 Pass Member events each year at a rate of about 1/month. Lead event planning and work with events team to execute. Manage the Pass Member marketing event budget.
Responsible for strategy, content and execution of Busch Gardens and Adventure Island emails as well as those developed for all Parks by Corporate.
Familiarity and expertise in the practice of email marketing
Work closely with Revenue Management team on pricing and positioning of all ticket and upgrade products
Analyze weekly reports and providing insights and recommendations for action
Work closely with in-park revenue and corporate teams to secure, build, and promote Fun Card and Pass Member offers that contribute to the overall financial goals of the parks
Work closely with all Pass and Product managers at all SWE parks and Corporate partners to align and share best practices.
Serve as a project manager for special projects as needed
What it takes to succeed:
Bachelor’s degree in Marketing, Business, or a related business field
At least 3 years of experience in consumer promotion/activation development/marketing and new product development
Background in creating or building a customer loyalty program and/or experience with customer relationship management (CRM) systems, preferred
Excellent written and verbal communication skills with an ability to adapt communication style to a number of different audiences
Strong analytical skills and the ability to review data from multiple sources and recommend the best course of action
Able to demonstrate persistence and the ability to influence situations to achieve desired goals to generate high quality results on multiple projects and deadlines
Ability to manage and prioritize diverse projects
Able to multitask and work in a demanding, fast paced environment
Proficient in Microsoft Office applications
At least 18 years old
Valid state driver's license and be able to obtain a company driver’s license
Ability to work nights and weekends when needed.
The perks of the position:
EEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.
SeaWorld takes families below the surface and above their expectations, while immersing guests in the mysteries of the sea from up-close animal experiences and unforgettable performances, to the next generation of thrills. SeaWorld helps vacation adventures become lifelong memories. Come celebrate the wonders of the sea.
