Job Description

Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. Inspired by the great outdoors, we create timeless, sustainable apparel and leather goods designed for comfort and everyday adventure. At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey!

Nature & Scope → Your Role at Roots

Roots is seeking a Manager, Omnichannel Operations & Customer Experience to drive best-in-class customer experiences through data, technology, and cross-functional collaboration. Reporting to the Director, Omnichannel Operations & Customer Experience, this role focuses on digital sales growth, customer retention, omnichannel fulfillment, online transactions, and the post-purchase experience.

The Manager will analyze customer and operational data to improve performance, identify opportunities for enhanced customer experience and efficiency, and support the development of new omnichannel services and capabilities. Acting as the business lead for technology and process initiatives, this role will partner closely with cross-functional and technical teams to deliver impactful solutions.

The ideal candidate is analytical, customer-focused, and highly collaborative, with strong communication and stakeholder management skills. They thrive in fast-paced environments, are comfortable building processes from the ground up, and bring a strong understanding of technology and cross-functional delivery.

Key Responsibilities → How You’ll Make an Impact

Strategy Development & Implementation (40%)
• Serve as the subject matter expert for key areas of the omnichannel customer experience, maintaining deep knowledge of operational workflows, supporting technologies, data flows, and performance metrics to drive process optimization and scalability.
• Lead and support omnichannel capabilities including:
• Omnichannel ordering (Ship-to-Customer, BOPIS, Endless Aisle, Payments & Refunds, Store Availability)
• Order management operations (DC/3PL fulfillment, Ship-from-Store, BOPIS workflows)
• Post-purchase customer experience (order cancellations, tracking, returns, product reviews)
• Associate tools and enablement platforms (Endless Aisle, fulfillment applications, clienteling tools)
• Identify, develop, and implement new omnichannel features, capabilities, and operational enhancements to improve customer satisfaction, operational efficiency, and cost effectiveness.
• Analyze business performance against KPIs, benchmarks, and service-level targets; proactively identify risks, trends, and opportunities to improve operational outcomes and customer experience.
• Gather, prioritize, and translate evolving customer and business needs into actionable requirements through research, stakeholder collaboration, and cross-functional discovery sessions.
• Lead end-to-end project execution, including requirements gathering, process design, stakeholder alignment, user acceptance testing (UAT), and implementation support.
• Partner with internal and external technology teams to define scalable technical solutions, identify process gaps, and support long-term omnichannel strategy and infrastructure development.
• Contribute to the evolution of the overall omnichannel customer experience strategy by recommending innovative solutions, process improvements, and operational best practices.
Omnichannel Fulfillment Operations Support (40%)
• Collaborate cross-functionally with Store Operations, Technology, Finance, Distribution Centers, and third-party partners to support and optimize omnichannel fulfillment operations and customer experience initiatives.
• Manage day-to-day vendor and partner relationships to ensure successful implementation, operational readiness, and ongoing performance of omnichannel programs, tools, and processes.
• Develop and maintain operational process flows, SOPs, training materials, and user documentation to support consistent execution across retail and fulfillment teams.
• Design and optimize scalable operational workflows for BOPIS, e-commerce fulfillment, ship-from-store, and in-store omnichannel execution.
• Establish, monitor, and report on key operational and customer experience KPIs related to fulfillment performance, inventory accuracy, digital channel effectiveness, and service delivery.
• Identify process improvement opportunities and implement scalable operational frameworks in partnership with IT and business stakeholders to support continuous improvement initiatives.
• Translate operational insights and frontline learnings into strategic recommendations to improve systems, functionality, and future implementations.
Team Leadership & Development (20%)
• Lead, coach, and mentor a small team to support operational excellence, deliver strategic initiatives, and drive a high-performing, customer-centric culture.
• Foster collaboration, accountability, and continuous development to improve team effectiveness and execution.
• Support departmental and corporate initiatives by aligning team priorities with business objectives, operational goals, and customer experience standards.
• Drive employee engagement and capability development through ongoing feedback, training, and performance management.
Qualifications & Experience → The Skills You Bring
• Post-secondary degree in business or retail management
• 3-5 years of relevant experience in a related field, preferably in a retail setting
• 1-2 years of people leadership experience
• Strong understanding and interest in technology and development is a must
• Strong analytical, communication and presentation skills
• Thrives in ambiguity, and enjoys building new approaches and processes to capture business opportunities
• Enjoys developing and applying data-derived insights to support new business approaches
• Takes initiative and strives for excellency in the products owned by their team
• Strong MS office proficiency in Excel and Powerpoint
• Experience with Salesforce Commerce Cloud, Google Analytics, NewStore, Power BI, Miro is an asset

At Roots we appreciate that skills and expertise are cultivated through a range of experiences. We are committed to reflecting Canada's diverse landscape in our products, team, and workplace culture. We value your unique perspective and encourage you to apply, even if you don't meet every listed requirement. Accommodations are available for applicants throughout the recruitment process.
Please note: Roots uses technology-assisted tools, including artificial intelligence (AI), to support parts of the recruitment process. These tools may be used to help review applications, assess qualifications, and support interview documentation. All hiring decisions are reviewed and made by our Talent team and key leaders involved in the recruitment process.
The posted salary range is intended to reflect the competitive market value of this role and is provided to support transparency in our hiring process. Final compensation will be determined based on a variety of factors, including but not limited to internal equity, relevant skills, demonstrated knowledge, experience, and overall fit for the position.