Under the direction of the Director of Instructional Design, the Manager of Instructional Design leads a small team of instructional designers through the design, creation, and implementation of Crumbl’s digital training. This is a key strategic role on Crumbl’s Training team that works cross-functionally with other Operations teams to ensure smooth rollouts, training, and transitions for our franchises across the country.
Develops and designs course curriculum for Crumbl’s franchisees on a wide range of topics from financial literacy and marketing all the way down to the tactical skills like dessert preparation, quality, and customer experience
Strategizes with the Director of Instructional Design on instruction manuals, rubrics, and other teaching tools, including Digital Training (core kitchen training) and weekly recipe content
Collaborates with subject matter experts across the company to standardize operations and develop training content
Lead the Instructional Design team to create learning experiences and materials to support Crumbl’s current and future operations
Strategizes with the Certified Training Stores Specialist on the design of in-store training and quality control from participating Franchise Partner instructors
Ensures that information communicated to Franchise Partners is aligned with training materials
BS, MS, or higher degree in education, communication, instruction design, or an administrative field
Proficient with learning management systems (LMS) and curriculum management
Excellent communication skills including the ability to effectively convey technical information to non-technical colleagues and clients
Critical thinking, creative problem solving, and decision making experience
Ability to prioritize and manage multiple teams and projects
Ability to direct employees/team members effectively
Open to constant feedback
Highly organized and self-motivated
Valid driver's license
Ability to pass a background check
Must be located in Utah - or willing to relocate permanently
Benefits & Perks
- Medical, dental, and vision benefits- 15 days PTO/year- 10 paid holidays- Paid parental leave- Personal phone bill reimbursement- Gym reimbursement- Corporate DoorDash® DashPass membership- Regular company and team activities- 401k with competitive matching contribution plan- Excellent opportunities for career growth- Work in a hyper-growth company
Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.
Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community.
Crumbl’s 200+ unique cookie flavors rotate weekly and are served in our famous pink box!
Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
Recruitment Agencies: Crumbl HQ doesn't typically partner with 3rd party recruitment resources. If we require assistance on this search we will contact selected partners directly; we do not accept unsolicited candidate submissions.

Bringing friends and family together over the best desserts in the world!
Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing dessert company in the nation with more than 1,100 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.
Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, Canada, and Puerto Rico. All of our franchises are owned and operated by independent members of the local community.
Crumbl’s 275+ unique dessert flavors rotate weekly and are served in our famous pink box! #CrumblCookies #TasteWeekly