Job Description

About Pure Fishing
Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

National Account Manager

As a National Account Manager, you’ll be responsible for building and growing strategic partnerships with key customers while driving sales, profitability, and market share. This high-impact role combines relationship management, business strategy, data analysis, and negotiation to deliver winning results for both Pure Fishing and our retail partners.

What will you do?
• Develop and execute joint business plans that drive sales growth and profitability
• Manage key customer relationships and serve as a trusted business partner
• Deliver annual sales, profit, and market share objectives
• Build strategies to secure expanded distribution, merchandising opportunities, and promotional activity
• Leverage consumer, shopper, and market insights to drive customer success
• Analyze financial, brand, and category performance to identify growth opportunities
• Develop and execute annual customer and category plans
• Negotiate and manage trade funds to maximize value for both customers and Pure Fishing
• Partner with demand planning teams to improve forecast accuracy and inventory management
• Monitor competitor activity, market trends, and shopper behavior to identify opportunities
• Collaborate with Marketing, Supply Chain, Operations, and other cross-functional teams to drive results
• Lead customer presentations and business reviews with confidence and professionalism

What makes you a great catch?
• Bachelor’s degree required
• 5+ years of sales, account management, or trade marketing experience
• Experience managing a $5M–$10M+ book of business
• Sporting goods industry experience preferred
• Strong negotiation, sales, and relationship-building skills
• Proven ability to influence and lead cross-functional teams
• Excellent analytical, project management, and problem-solving abilities
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word
• Exceptional communication and presentation skills
• Ability to thrive in a fast-paced, results-driven environment

Why you will love it here
• Manage strategic partnerships that directly impact company growth
• Work with iconic brands recognized throughout the fishing industry
• Collaborate with talented teams across sales, marketing, supply chain, and operations
• Influence category growth and customer success on a national scale
• Opportunity to make a visible impact while growing your career

Your work environment
• Fast-paced, collaborative, and highly strategic
• Frequent interaction with key retail customers and internal leadership teams
• Blend of customer-facing meetings, business planning, and data-driven decision-making
• Travel up to 30–50% to support customer relationships and business objectives

What you will need to succeed
• A strategic mindset with strong commercial acumen
• Ability to build trusted relationships at multiple levels within customer organizations
• Confidence negotiating and influencing business decisions
• Strong attention to detail and ability to manage multiple priorities
• Self-motivation, initiative, and a drive to deliver results
• Passion for collaboration, growth, and continuous improvement