Job Description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience working in the Music, media consulting, media agency, or equivalent industries.
• 4 years of experience in business development, partnerships, management consulting, or investment banking.
• Experience managing agreements or partnerships.
• Ability to communicate in English and Bahasa Indonesia fluently to interact with stakeholders, clients and teams in the market.

Preferred qualifications:

• 5 years of entertainment industry experience along with the ability to initiate and manage Artist and Creator relationships and campaigns.
• Experience with spreadsheet analysis, public presentations and data management.
• Understanding of technological concepts, financial models and music copyrights.
• Ability to interface with partners and to solve critical problems through analysis and to grow in a fluid and collaborative environment.
• Ability to consult and communicate cross-functionally and externally along with the ability to think strategically about complex issues, to convert insights into actions.

About the job

The APAC Music Partnerships team is responsible for driving the in-market artist and label relations strategy, managing day-to-day engagement with creative partners, and advocating YouTube’s ecosystem within the music community. Key responsibilities include executing high-impact artist campaigns, optimizing partner content performance, and providing strategic guidance on product adoption to enhance artist growth. The team also collaborates closely with cross-functional teams on marketing initiatives and platform features, ensuring seamless support for partners and addressing industry-specific escalations.

The Strategic Partner Manager for Labels and Artists will be responsible for managing and growing partnerships with a portfolio of 10+ Indonesian labels and artists across global major labels and local key players, including local high-profile artists. This is a critical role that requires navigating a landscape of varied demands from our label/distributors partners and artists.

You will initiate and manage day-to-day operations and partner relationships, fielding and prioritizing incoming requests, troubleshooting partner systems around reporting, content management and Content ID, and creating periodic reports (external and internal) on partner performance.

You will be instrumental in shaping the future of music on YouTube by empowering our partners and ensuring their success on our platform. You will build partnerships with partners/artists to drive product activation, advance partners' goals, and further YouTube's mission to be the best place for every music fan and artist.

At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

Responsibilities

• Manage music label partners to deliver best practice and strategy. Host reviews for managed labels, identifying business opportunities, challenges and trends.
• Work on key releases from your labels and artists and share relevant information with the cross-functional music team, lead prioritization and development of the promotional support plan.
• Develop, maintain, and manage relationships with partners, acting as a primary contact. Act as subject matter expert for partners and industry/vertical/market.
• Negotiate or support to negotiate music content licensing agreements with partners, strategic distribution agreements and record label authorizations where applicable, ensuring favorable commercial terms and sustainable growth for the digital ecosystem.
• Collaborate cross-functionally across Legal, Generally Accepted Accounting Principles (GAAP), Product and Engineering and Marketing to drive strategic partnerships and optimize operations within a vertically integrated market.