Job Description

Increase Brand health and stature by driving medium to long term Brand Strategy and Performance plans and initiatives.

Your day to day

• Review and analyze brand health, market and industry data globally to understand current trends and opportunities within the brand to deliver on the needs of the market
• Focus primarily on mid- to long term trends and competitive position by market to identify opportunities and define required actions to improve brand health, performance and loyalty over medium (2 to 3 year) to long term (5 to 10 year).
• Determine strategic objective, in collaboration with brand and cross-functional team regarding brand positioning, experience (service, product, design) and owner ROI and recommend potential strategic initiatives to achieve those objectives.
• Leverage Monthly Category Performance Meetings for Commercial & Brand Performance Optimization
• Contribute to the annual Brand planning process by providing insight into key brand opportunities
• Support ongoing efforts to optimize brand strategy and frameworks.
• Assess Guest Experience performance to inform on opportunities for innovation and operational remediation

What we need from you

• Bachelor's or master’s degree in marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.
• 6 to 10 years progressive work-related experience in marketing, strategy and/or hotel operations, with demonstrated proficiency in
• multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees.
• Global experience a plus.
• Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics).
• Strong analytic skills and knowledge of the hotel performance ecosystem and drivers
• Strong business acumen with core competency in translating insight into compelling business plans, narratives, and initiatives.

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $105,000.00 to $110,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

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At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?