Job Description

[What the role is]

Drive integrated marketing, communications and publicity initiatives to enhance awareness, engagement and value of the PAssion Membership Programme.

The role develops and delivers member-centric campaigns across multiple communication channels, manages key marketing platforms, and works closely with internal and external stakeholders to strengthen member engagement and support PA's community-building objectives.

[What you will be working on]

The Manager (Membership) drives integrated marketing, communications and publicity initiatives to strengthen awareness, engagement and value of the PAssion Membership Programme. The role develops and executes member-centric campaigns across multiple communication channels, manages digital marketing platforms and content, and collaborates with internal and external stakeholders to enhance the member experience and support PA's community-building objectives.

Job Responsibilities

• Develop and execute integrated marketing and communications campaigns to promote the PAssion Membership Programme and drive member awareness, engagement and participation.

• Plan, manage and optimise PAssion Membership communication channels, including social media, EDMs, website and other digital platforms, ensuring timely, relevant and engaging content.

• Conceptualise and produce marketing content, publicity materials, newsletters and campaign assets in collaboration with internal stakeholders, agencies and partners.

• Drive member engagement through promotions, contests, events and campaigns that strengthen the value proposition of the PAssion Membership Programme.

• Collaborate with PA divisions, government agencies and commercial partners to coordinate integrated marketing initiatives and maximise outreach across communication platforms.

• Monitor campaign performance, analyse marketing and engagement metrics, and recommend improvements to optimise communications effectiveness.

• Support the enhancement and implementation of digital communication platforms and systems, including requirement gathering, user acceptance testing (UAT) and rollout of new features.

• Manage marketing-related procurement and budgets, including agency management, procurement exercises and contract administration, in accordance with PA's financial policies.

• Prepare reports, communication plans and management updates, and provide guidance to contract staff or project teams where required.

• Keep abreast of emerging marketing, communications and digital engagement trends, recommending innovative approaches to strengthen the PAssion Membership Programme.

[What we are looking for]

What we are looking for

• At least 2 years of relevant experience in marketing communications, digital marketing, membership management or related fields.

Technical Competencies

• Experience in planning and executing integrated marketing and communications campaigns.
• Strong copywriting and communication skills across digital and offline channels.
• Experience managing digital communication platforms, including websites, social media and EDMs.
• Good project management, coordination and stakeholder engagement skills.
• Proficient in Microsoft Office applications (Word, Excel and PowerPoint).

Personal Attributes

• Strong analytical and problem-solving skills with sound judgement.
• Meticulous with a keen eye for detail.
• Creative and able to develop innovative marketing ideas and solutions.
• Self-driven, adaptable and able to manage multiple priorities independently.
• Strong interpersonal skills with the ability to collaborate effectively across teams and stakeholders.
• Customer-centric mindset with a commitment to delivering quality outcomes.

Preferred

• Experience with content management systems (CMS), mobile applications or digital marketing platforms.
• Familiarity with design and content creation tools such as Canva, Adobe Photoshop or equivalent.
• Experience managing social media agencies, creative vendors or marketing partners.
• Experience in public sector, membership programmes or customer engagement initiatives.
• Willingness to support events and campaigns outside normal office hours when required.