負責整體媒體策略規劃與執行,整合線上與線下媒體資源,提升品牌曝光、轉換成效與投資報酬率
1.制定並執行整合性媒體策略(含數位、社群、關鍵字、影音及傳統媒體)
2.分析市場趨勢、競品媒體策略與消費者行為,提出優化建議
3.管理媒體預算分配,最大化廣告投資效益
4.規劃與監控媒體投放成效,提出分析與洞察
Location:
Taipei - No. 77, Songgao Rd., Xinyi Dist.
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.