Job Description

• Lead enterprise-wide, insight-led marketing strategy that shapes brand positioning, student growth, and market competitiveness.
• Work at a top 100 global university with real influence across brand, digital, and go-to-market strategy.
• Full-time (1.0 FTE) appointment on an ongoing basis.
• Base salary range: $134,288 – $142,099 p.a. (pro-rata) plus 17% superannuation.

About the area

The Brand, Marketing and Recruitment (BMR) division exists for the purpose of showcasing the best of UWA, ultimately enhancing reputation and driving student engagement and growth. The division consolidates all marketing, communications, engagement, and event activity into one team, enabling strong connectivity and improved effectiveness.

Within BMR, the Marketing Strategy and Insights team plays a central role in shaping marketing direction, focusing on brand positioning, market competitiveness, and student acquisition through data-led decision making and strategic insight.

About the opportunity

• Lead the development and delivery of integrated marketing strategies that strengthen UWA's brand, support student recruitment and achieve strategic University objectives.
• Drive market, category and competitive intelligence to identify opportunities, shape strategic direction and strengthen UWA's market positioning.
• Translate audience, market and performance insights into evidence-based marketing strategies, messaging and customer journeys that improve campaign effectiveness.
• Provide strategic leadership across the University by developing marketing frameworks, partnering with internal and external stakeholders, and building marketing capability across BMR.

About you

• Proven experience (typically 6–10+ years) in marketing strategy, campaign planning, or strategic marketing roles, ideally within complex or matrix organisations.
• Strong capability in insight-led marketing, including customer segmentation, competitor analysis, market research, and performance analytics.
• Demonstrated ability to translate data and insights into clear, commercial strategies that improve customer acquisition and brand positioning.
• Exceptional stakeholder engagement and influencing skills, with the ability to collaborate across senior stakeholders and cross-functional teams.
• Advanced communication and presentation skills, with experience delivering high-impact strategies, workshops, and executive-level recommendations.

Note Employment checks will include information on gender-based violence, sexual harassment, and related misconduct to meet legal obligations. A current National Police Clearance will be required by the successful applicant.

Manager, Marketing Strategy PD.pdf

To learn more about this opportunity, please contact Haylee Felton at Haylee.Felton@uwa.edu.au

For enquiries on the recruitment process, please contact Zander Ribbens at zander.ribbens@uwa.edu.au

How to apply

Please apply online via the Apply Now button. The content of your Resume and Cover Letter should demonstrate how you meet the selection criteria.

Closing date: 11:55 PM AWST on Wednesday 22nd July 2026.

This position is only open to applicants with relevant rights to work in Australia.

About the University

The University of Western Australia (UWA) is ranked among the top 100 universities in the world and a member of the prestigious Australian Group of Eight research intensive universities. With a strong research track record, vibrant campus and working environments, supported by the freedom to innovate and inspire, there is no better time to join Western Australia’s top university.

Learn more about us.

Our commitment to inclusion and diversity

UWA is committed to a diverse workforce and an equitable and inclusive workplace. We are committed to fostering a safe environment for all, including Aboriginal and Torres Strait Islander people, women, those from culturally and linguistically diverse backgrounds, the LGBTIQA+ community, and people living with disability.

If you require any reasonable adjustments, we encourage you to advise us at the time of application. Alternatively, you can contact us for assistance during the recruitment process.

If you have queries relating to your application, please contact the individual named in the advertisement. Alternatively, please contact the Talent team at people@uwa.edu.au with details of your query. To enable a quick response, please include the 6-digit job reference number.