We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
The Manager Marketing - SM (Specimen Acquisition) at Becton Dickinson India Private Limited will be responsible for developing and executing marketing strategies to drive specimen acquisition for BD's diagnostic solutions within the Indian market. This role involves understanding market needs, identifying growth opportunities, and collaborating with sales and clinical teams to achieve business objectives.
Job Responsibilities:**
* Develop and implement comprehensive marketing plans and strategies for specimen acquisition products and solutions, aligned with global and regional objectives.
* Conduct in-depth market research and analysis to understand customer needs, competitive landscape, and emerging trends in specimen collection and diagnostics.
* Identify and evaluate new market opportunities and develop strategies to penetrate these segments.
* Manage the product lifecycle for specimen acquisition solutions, including launch, growth, and eventual obsolescence, ensuring optimal market performance.
* Collaborate with global and regional marketing teams to adapt global strategies to local market conditions and ensure consistent brand messaging.
* Develop and manage marketing budgets, ensuring effective allocation of resources and monitoring return on investment (ROI) for marketing activities.
* Create compelling marketing collateral, sales tools, presentations, and training materials for the sales team and key stakeholders.
* Plan and execute promotional activities, including conferences, workshops, webinars, and digital campaigns, to increase brand awareness and drive demand.
* Build and maintain strong relationships with key opinion leaders (KOLs), industry associations, and customers to gather insights and drive adoption.
* Work closely with the sales team to provide product training, technical support, and market insights to optimize sales performance.
* Monitor and analyze market performance data, sales trends, and customer feedback to identify areas for improvement and adjust strategies accordingly.
* Ensure all marketing activities comply with relevant regulatory requirements and company policies.
Job Qualifications:**
* Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field. An MBA is preferred.
* Minimum of 2-4 years of progressive experience in marketing within the medical device, diagnostics, or pharmaceutical industry, with a strong focus on specimen acquisition or related product areas.
* Proven track record of developing and executing successful marketing strategies that have driven business growth.
* Strong understanding of the Indian healthcare market, including diagnostic pathways, procurement processes, and regulatory landscape.
* Excellent analytical skills with the ability to interpret market data, identify trends, and make data-driven decisions.
* Exceptional communication (written and verbal), presentation, and interpersonal skills.
* Ability to work effectively in a cross-functional team environment and collaborate with diverse stakeholders.
* Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
* Willingness to travel domestically and occasionally internationally as required.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
IND Gurgaon - Signature Towers B
BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com.
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