We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
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The Marketing Manager - SM will be responsible for developing and executing strategic marketing plans for specific product portfolios within Becton Dickinson India Private Limited, focusing on driving market share, revenue growth, and brand awareness. This role requires a strong understanding of the healthcare market, excellent leadership skills, and the ability to collaborate effectively with cross-functional teams.
Job Responsibilities**
* Develop and implement comprehensive marketing strategies and campaigns for assigned product lines, aligning with global and regional business objectives.
* Conduct thorough market research, competitive analysis, and customer segmentation to identify market opportunities and unmet needs.
* Manage the full product lifecycle, including product launch, promotion, and discontinuation, ensuring optimal market performance.
* Collaborate with sales teams to develop effective sales tools, training materials, and promotional programs.
* Monitor and analyze market trends, sales data, and campaign performance to optimize marketing efforts and inform future strategies.
* Develop and manage the marketing budget for assigned portfolios, ensuring efficient resource allocation.
* Build and maintain strong relationships with key opinion leaders, customers, and industry associations.
* Ensure all marketing activities comply with relevant regulatory requirements and company policies.
* Lead and mentor a team of marketing professionals (if applicable), fostering a culture of innovation and high performance.
* Prepare and present regular reports on marketing performance, market insights, and strategic recommendations to senior management.
Job Qualifications**
* Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
* Minimum of 4-6 years of progressive experience in marketing, within the medical device, pharmaceutical, or healthcare industry preferably.
* Proven track record of developing and executing successful marketing strategies that have driven market share and revenue growth.
* Strong understanding of the Indian healthcare market, including regulatory landscape, distribution channels, and customer dynamics.
* Excellent analytical skills with the ability to interpret market data, identify trends, and make data-driven decisions.
* Exceptional communication, presentation, and interpersonal skills.
* Demonstrated leadership abilities with experience in managing and developing teams.
* Proficiency in marketing automation tools, CRM systems, and Microsoft Office Suite.
* Ability to travel domestically and internationally as required.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
IND Gurgaon - Signature Towers B
BD is one of the largest global medical technology companies in the world and is advancing the world of health™ by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com.
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