The job holder is responsible to develop the long and short term marketing agenda for all AGRI categories (Flour and Poultry), partnering with R&D, BU Heads and Commercial departments to ensure an effective implementation in order to contribute to Company’s goals achievement, with specific focus on profit, margins, market share growth and range extension.

Roles & Responsibilities

Marketing plan
• Develop and execute implementation of the Marketing Plan in alignment with Category Annual Operating Plans, focusing on strategic geographies and Product ranges.
New Product Development
• Drive the implementation of the NPD plan with focus on launching new products in new categories to support brand growth and extension.
Brand Management
• Define the brands' strategic direction and develop long-term and short-term marketing plans for the designated geography/Product line.
• Manage market share, brand equity, agency relationships, and financial performance.
• Understand, reflect & practice IFFCO’s vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share, and Margins in Domestic markets; as consistent with the annual business plan.
• Generate long-term customer/consumer demand and salience for categories, groups of products/brands.
• Develop a comprehensive Marketing Strategy.
• Generate marketing campaigns and determine the Media-mix. Develop marketing budgets for ATL/BTL activities.
• Manage prudent budget deployment and ensure budgeted margins. Determine marketing/consumer research objectives and initiate market research.
• Integrate research findings into product plans.
Sales Support
• Support the Sales team through effective pricing and promotion strategy to help them achieve their targets.
• Develop and monitor the execution of the BU "In Store Activity" plan in collaboration with the Sales Team.
Market Research
• Drive market and consumer researches to support the plan's definition and implementation, partnering with external agencies and analyzing relevant findings for plan confirmation or review.
Stakeholder management
• Develop and maintain an effective relationship with external distributors and IFFCO's sales/distribution teams, reviewing opportunities, risks, strengths, weaknesses, and ensuring the achievement of monthly and yearly targets.
People Management
• Allocate work, conduct performance reviews, drive team engagement, and ensure compliance with legal and HSE policies

KPIs

• Financial: Market share improvement and improvement in Brand Health and Value
• Brand Communication & Development
• Market Share
• Customer Orientation: Improve Understanding of Consumer Needs and Market and Customer / Consumer Trends
• Improvement of internal processes & systems
• Continuously leading and driving innovation & learning

Work experience requirement

• 6 – 14 yrs. of relevant experience in assigned categories and products.
• Experience in assigned geographies.
• Strong analytical skills
• Willing to take initiative
• Capability to think for long term benefit of the brand
• Strong communication and interpersonal skills

Qualification

Must have a Degree and Maters in Marketing is preferable.

Competencies