Job Description

Job Purpose: You will lead and collaborate on the end-to-end development and execution of marketing campaigns for both the Esports World Cup (EWC) and Esports Nations Cup (ENC). The role is responsible for driving viewership, attendance, engagement, and brand growth by turning strategic direction into clear, executable campaigns across global and regional markets. You will manage timelines, cross-functional coordination, and performance reporting to ensure every campaign delivers measurable results.

Duties and Responsibilities

Strategy and Planning

• Lead the planning of end-to-end marketing campaigns for EWC and ENC.

• Turn strategic goals into clear campaign plans with defined audiences, messages, deliverables and KPIs.

• Shape campaign direction using market insights, product updates and audience data.

• Localize global campaign concepts for key regions and ensure cultural and market relevance.

• Align campaign plans with major tournaments, partnerships, and platform opportunities.

Execution and Delivery

• Oversee the entire campaign lifecycle and ensure all milestones, assets, and deliverables are met.

• Coordinate with media, creative, social, PR, influencer, product and event teams to ensure smooth execution.

• Manage agencies and vendors, monitor progress and resolve issues that may affect timelines or quality.

• Ensure all campaign materials follow brand guidelines and meet the required quality standards.

Reporting and Optimization

• Track campaign performance against KPIs and propose improvements while campaigns are live.

• Review results with the data and insights team and present performance summaries to stakeholders.

• Produce post-campaign evaluations that highlight key learnings, ROI, and recommendations for future campaigns.

Education and Experience

• 5+ years of experience in marketing.

• Bachelor’s degree in Marketing, Business, Communications, Media or related field (or equivalent professional experience). An advanced degree is a plus.

Knowledge, Skills, and Abilities

Marketing and Campaign Skills

• Strong campaign management skills with experience leading multi-channel, multi-market campaigns.

• Ability to build clear briefs and guide creative, media, and content teams.

• Solid understanding of paid media, social platforms, content development, and event marketing.

• Skilled in managing timelines, workflows, and agency deliverables.

Analytical and Technical Skills

• Data-driven mindset with the ability to interpret dashboards and performance reports.

• Comfortable working with campaign management tools, project management systems, and reporting platforms.

• Ability to translate insights into actionable recommendations.

Leadership and Collaboration

• Strong collaboration skills with the ability to align stakeholders across multiple teams and functions.

• Able to influence decisions and manage expectations without formal authority.

• Clear and structured communicator, confident presenting to senior stakeholders.

Ideal candidates have:

• Experience in esports, gaming, entertainment, sports or technology.

• Proven record of delivering campaigns that drive measurable outcomes such as viewership, engagement or attendance.

• Familiar with campaign management and project management tools.

• Strong interest in esports and its audience landscape.