Job Description

Responsible for the strategic branding and positioning of facility by developing and/or implementing a marketing strategy for the facility in order to meet and exceed the annual revenue targets. Also responsible for developing and maintaining strategic relationships, managing and coordinating the day-to-day marketing activities within the agreed upon guidelines and offering incentives or tailor made marketing plans to customers in order to attract them to the facility services.

Key Responsibilities:

Strategic Planning:

• Develop and implement annual marketing and communication plans for Corniche Hospital.
• Align hospital branding with SEHA corporate standards.

Brand Management:

• Maintain consistent brand identity across all materials and platforms.
• Oversee production of promotional items, signage, and marketing collateral.

Marketing & Communication Activities:

• Manage advertising, media relations, and public relations initiatives.
• Coordinate events, campaigns, and community engagement programs.
• Ensure timely and accurate content for digital platforms (website, social media).

Stakeholder Collaboration:

• Work closely with hospital leadership and SEHA corporate marketing teams.
• Build relationships with media, vendors, and community partners.

Budget & Performance:

• Develop and monitor marketing budgets.
• Track ROI and prepare periodic reports on marketing effectiveness.

Compliance & Quality:

• Ensure adherence to SEHA policies, governance frameworks, and industry best practices.

Qualifications & Experience:

Education:

• Bachelor’s degree in marketing, Communications, Business Administration, or related field.
• (Preferred) master’s degree in marketing or MBA.

Experience:

• 6–8 years in marketing/communications, with at least 3 years in a managerial role.
• (Preferred) Experience in healthcare or hospital environment.

Skills:

• Strong communication and presentation skills.
• Proficiency in English (Arabic preferred).
• Expertise in branding, media relations, event management, and digital marketing.
• Ability to manage budgets and analyze ROI.

Abu Dhabi Healthcare Company (SEHA) is the largest and most comprehensive healthcare network in the UAE that was established in 2007 with the objective of operating all public hospitals and clinics across the Emirate of Abu Dhabi.

SEHA is committed to delivering world-class healthcare services using the most advanced diagnostics and systems across its network of public healthcare centers and hospitals in addition to partnering with global leaders in healthcare, including world renowned organizations such as the Mayo Clinic.