Job Description

About Fasken

As a premier law firm with over 900 lawyers worldwide, Fasken is where excellence meets expertise. We are dedicated to shaping the future our clients want, precisely when it matters most. For more information, visit fasken.com.

Marketing & Business Development Manager - BC Region

What you will do

Reporting to the Senior Director, Marketing and Business Development, you will play a lead role in the management of the BC Region’s marketing team and the execution and delivery of strategic marketing and business development initiatives to strengthen market presence, build brand awareness and support business growth.

The successful candidate is an established marketing and business development professional who can lead a team, is highly motivated, organized and has a demonstrated ability to build strong working relationships with multiple stakeholders. This is a hand-on role and will support two BC offices in Vancouver and Surrey. The role will principally be located in our Vancouver office.

Primary Responsibilities

• Work with the Senior Director of Marketing and Business Development, lawyers and stakeholders to develop and implement marketing and business development initiatives aligned with regional priorities
• Manage a team of marketing and business development professionals, assigning work, ensuring quality and consistency of output and client satisfaction
• Support client relationship programs, including key client planning, cross-selling initiatives and client feedback efforts
• Conduct and coordinate research on identified business targets and regional practice group plans. Assist with developing tailored regional strategies, approaches and materials for effective business development efforts
• Assess, manage and activate regional partnerships, sponsorships and events to support business priorities, strengthen brand presence and maximize ROI
• Lead the preparation of marketing materials for current and prospective clients including pitches and RFP responses
• Design and execute multi-channel marketing initiatives (digital, earned media, paid media, etc) to elevate the profile of the BC region
• Track budget and provide reporting on BC marketing and BD activities
• Oversee preparation of directory and award submissions
• Monitor emerging regional and industry trends and opportunities and incorporate into actionable plans
• Leverage AI and other tools and champion their adoption to improve workflow
• Collaborate closely with Firmwide and other regional marketing teams to ensure integrated efforts initiatives
• Special project work and other marketing management duties as outlined by the Senior Director of Marketing and Business Development

Required Knowledge and Experience

• You have 5+ years of managerial experience in a professional services environment, and preferably a degree in Marketing or Business
• You have proven experience developing, managing and implementing effective multi-channel marketing programs and business development plans, communications, thought leadership, branding, client service planning and go-to-market strategies
• You have strong verbal and written communication skills and excel at project management, negotiation, change management and consulting to get buy-in and support for projects, even as you balance competing priorities and stakeholders’ expectations across different areas of business
• You can identify key industry and client information (trends, issues, client-specific data and strategic business opportunities) and present marketing perspective on what will be required to meet strategic goals
• You are a self-starter who can work with little day-to-day supervision

At Fasken, success means

• You take pride in your excellent time management skills with the ability to manage multiple projects in a fast-paced environment
• You are consistently recognised for your client-service orientation and create a strong presence that will instill confidence with partners, associates and firm leadership
• You’re a relationship builder with solid experience collaborating across seniority levels and with multiple stakeholders and teams on projects
• You can demonstrate your commitment to achieve set goals either working independently or as part of a team, and work outside of the regular business hours of 9 am to 5 pm
• You are comfortable using data, CRM, business intelligence, and marketing tools to track activity and support decision-making

Supervision

This role reports to the Senior Director, Marketing & Business Development - BC Region

Accessibility and

It is important to our Firm that all its members, including those with disabilities, find our workplace to be welcoming and supportive. Reasonable accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process.

Background and Reference Checks

Any offer of employment may be conditional upon full background checks including a criminal record check, a credit check and employment and educational verifications. A reference check will also be conducted.

Compensation

The typical salary range for this position is $100,000-120,000 annually; the base pay offered is based on location and may vary depending on job-related knowledge, skills, experience, internal and market equity.

Your Application

We appreciate hearing from all qualified candidates, however, only those applicants whose background and experience match our requirements will be contacted. You can submit your application via our Careers page