Job Description

Your Talent, our Vision – together we see beyond. Your start at ZEISS Vision Care. As a leading manufacturer of ophthalmic lenses, we help people around the world achieve a clearer vision – sustainable and with focus on the future.

Our products are as diverse as the career paths we offer, from tailored lenses to award-winning measurement systems. Become part of our team and shape a future in which clear vision and professional success go hand in hand.

Your Role

• Align with Product Management on positioning, value proposition, target segments, launch roadmap, and lifecycle priorities; develop the Strategic Marketing Plan for VCS (positioning, messaging, content strategy, time schedule).

• Consolidate market, customer, and competitor insights into segment strategies, personas, and content needs; build awareness and drive customer engagement.

• Drive product concept definition and market validation (interviews, surveys, concept tests, pilots) to inform roadmap decisions.

• Define VCS product and consultation presence at key industry events, trade shows, and congresses; establish positioning that differentiates from competitors and resonates with targets.

• Develop digital content and engagement programs to nurture prospective customers through the buying journey; position ZEISS as the authority on consultation excellence in eye care.

• Own go-to-market plans for assigned products/solutions (objectives, audiences, key messages, timelines); coordinate cross-functional launch execution with PM, Marketing Ops, Sales, and regional/local marketing.

• Campaign, content, and claims governance: create clear briefs, translate features to customer-centric benefits, develop evidence-based value propositions, manage substantiation and approvals (Regulatory/Legal/Compliance/Brand); ensure compliant use across materials.

• Performance management and stakeholder alignment: review campaign performance and derive optimizations; collect structured feedback from Sales and customers to inform roadmap and offerings; ensure brand, pricing, and compliance adherence; document plans and align calendars

Your Profile

• University degree in Marketing, Business, Communications or a relevant technical field with strong marketing orientation

• Advanced years in B2B marketing, product marketing or portfolio marketing; experience in tech-nology/MedTech/optometry is an advantage.

• Proven track record in product launches, go-to-market planning, and close collaboration with Product Management and Marketing Operations.

• Experience in concept and value proposition development, plus claims creation/approval processes with Regulatory/Legal/Clinical substantiation.

• Planning, coordination, and execution of complex, multi-stakeholder projects end-to-end and end-to-end ownership of the marketing value chain from idea to lifecycle optimization

• Ownership mindset: high sense of responsibility, self-motivation, and bias for action.

• Ability to translate technical features into clear customer benefits and value propositions; strong cross-functional collaboration and stakeholder trust through structured communication and customer focus

• Fluent in English, second language valued

Your ZEISS Recruiting Team:

Hannah Beutler