Job Description

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

When you hire great people, great things can happen.

PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

Loblaw Companies Limited is committed to delivering exceptional customer experiences and driving sustained growth across our diverse portfolio of brands and services. We are seeking an experienced and strategic Manager, Lifecycle Marketing to lead the planning, optimization, and implementation of sophisticated CRM strategies that foster customer acquisition, engagement, retention, and loyalty. Reporting directly to the Senior Manager, Lifecycle Marketing, this is an exciting opportunity for a bold, curious, and analytical marketer to build and execute end-to-end strategic lifecycle marketing campaigns designed to grow and retain our valuable customer base.

This role requires a results-oriented, customer-centric leader with a proven track record of delivering best-in-class customer journeys. You will leverage advanced segmentation and personalization across various lifecycle channels, including email, SMS, in-app messaging, and on-site placements. Collaborating with both internal and external partners, you will execute integrated customer marketing campaigns with a strong focus on highly personalized, data-led triggers to help the business achieve its strategic goals.

What You'll Do

• Strategic Leadership & Planning:
  • Own and champion the end-to-end lifecycle marketing strategy across various digital properties and customer segments, with a focus on acquisition, onboarding, engagement, retention, and reactivation.
  • Develop and implement innovative lifecycle campaigns, proactively identifying critical trigger points and opportunities throughout the entire customer journey to drive measurable business impact.
  • Identify and prioritize high-impact lifecycle initiatives using deep customer insights, funnel performance analysis, and alignment with product and business roadmaps.
• Campaign Execution & Optimization:
  • Lead the build, optimization, and continuous improvement of customer journeys across multiple channels, including email, push notifications, in-app messaging, and on-site placements.
  • Direct campaigns and projects from ideation through to execution, collaborating with internal counterparts and external agency partners (e.g., creative, translation, legal, finance) to ensure detailed, high-quality, and compliant campaign delivery.
  • Write clear, strategic briefs that guide internal and external teams to develop and deliver strong, data-driven lifecycle marketing programs.
  • Partner closely with channel teams to execute campaigns and continuously enhance performance through structured testing, iteration, and A/B/multivariate experimentation around messaging, targeting, creative, and timing.
• Product Marketing & Go-To-Market:
  • Lead lifecycle marketing efforts for new features, products, and experiences across Loblaw's enterprise ecosystem, from positioning and messaging through to launch planning and execution.
  • Translate complex products, services, and features into clear, compelling, and compliant customer-facing value propositions that resonate with target segments.
  • Develop comprehensive launch briefs, campaign plans, channel strategies, and internal communications to ensure strong cross-functional alignment and successful market adoption.
• Cross-Functional Leadership & Stakeholder Management:
  • Lead collaborative efforts with diverse internal teams including Product, Design, Engineering, PR, Legal/Compliance, and enterprise marketing partners.
  • Manage multiple workstreams concurrently, ensuring clear accountability, delivery excellence, and strong stakeholder alignment from ideation through execution.
  • Provide executive-ready updates on lifecycle performance, campaign impact, and key growth initiatives, articulating insights and strategic recommendations effectively.
• Measurement & Reporting:
  • Define robust KPIs and establish comprehensive measurement plans for all lifecycle programs and product launches.
  • Analyze digital marketing performance using advanced analytics tools, translating complex data into actionable insights and strategic recommendations that drive conversions and business growth.
  • Track and report on key acquisition and retention metrics, maintaining dashboards and leading performance reviews for internal stakeholders.
  • Oversee the implementation and monitoring of tracking and enhanced conversion setups to ensure accurate attribution and performance measurement across all campaigns.
  • Promote and share campaign successes and key learnings across internal teams to foster a culture of continuous improvement and data-driven decision-making.

What You'll Need

• University degree with a specialization in Marketing, Business, Commerce, or an equivalent field.
• 4-6 years of progressive experience in lifecycle marketing, product marketing, digital marketing, or growth marketing, with a strong focus on strategic planning and hands-on execution of multi-channel digital-first promotional campaigns.
• Proven track record of developing and implementing complex customer journeys across multiple touchpoints, including email, SMS, in-app messaging, and on-site experiences.
• Experience launching digital products or features, ideally in a regulated or trust-based category (e.g., financial services, health, retail loyalty programs).
• Strong understanding of lifecycle funnels and CRM principles (segmentation, personalization, triggered journeys, experimentation).
• Tech-savvy with hands-on experience leveraging marketing automation software and CRM platforms (e.g., Moengage, Salesforce Marketing Cloud, Braze, Iterable) and a keen interest in emerging marketing technologies.
• Proficiency in using analytics platforms (e.g., GA4, Tableau, Adobe Analytics) to define KPIs, build dashboards, and extract actionable insights. SQL (BigQuery is a plus).
• Analytical nature with the ability to understand "the why," identify opportunities, and suggest creative solutions for complex problems.
• A highly strategic and creative mindset with proven experience in assessing and drawing insights from business data, research studies, and campaign analytics to optimize performance and execute on innovative opportunities.
• Exceptional written and verbal communication skills, including strong executive-level storytelling and presentation abilities.
• Highly meticulous and organized with excellent time management skills, capable of managing, prioritizing, and delivering multiple projects and assignments effectively in a fast-paced environment.
• Demonstrated ability to work with multiple stakeholders, build strong relationships, and influence cross-functional teams to deliver impactful marketing programs.
• A collaborative, self-directed problem-solver with a strong test-and-learn mindset and high standards for QA and flawless content delivery.
• Familiarity with privacy and regulatory considerations (e.g., CASL requirements, PII handling) is considered a strong asset.

Come and join a winning team who demonstrates innovation, energy, creativity and vision.We recognize the importance of a diverse workforce and we therefore encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability.We thank all applicants for their interest, however, only those selected for an interview will be contacted.

PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.

In addition, we believe that compliance with laws is about doing the right thing.Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Hiring Range / Échelle salariale à l’embauche :$80,000.00 - $110,000.00 / 80.000,00$ - 110.000,00$ (per year / par an)A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for a newly created position. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste nouvellement créé. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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