This role is responsible for identifying, prospecting, and winning new business with regional mainstream grocers and specialty chains across key geographies. This position will own the full new account lifecycle including initial outreach and sell-in through first shipment, scale-up, and ultimate transition to the company's existing account management infrastructure. This position will focus on opening new doors within the regional mainstream grocery and specialty retail landscape, operating in under-represented territories, and assess product-market fit and tailoring commercial strategies to the demographic and shopper profile of each market.
Essential Job Functions
• Execute against a defined whitespace map prioritizing under-represented accounts within the regional mainstream grocery and specialty chain landscape; Identify new business opportunities; assess product-market fit for each target account, evaluating shopper demographics, store format, category dynamics, and competitive set to determine the right assortment and entry strategy
• Negotiate trading terms, promotional commitments, and distribution agreements with new retail partners; build and manage a structured pipeline from initial outreach through sell-in, contract execution, first shipment, and scale-up
• Own through the post-launch incubation period including but not limited to driving velocity, expanding assortment and distribution, and building the promotional cadence needed to establish the brand within the retailer; Refine go-to-market strategies during scale-up based on early sales data, shopper feedback, and market-level performance, adjusting assortment, placement, and promotional tactics to better match local demographics
• Develop store-level execution playbooks covering shelf standards, display priorities, and sampling protocols; Monitor competitive activity and shelf conditions to identify threats and opportunities
• Build, train, and manage store-level field teams - in-house, outsourced, or hybrid - responsible for merchandising, sampling, and in-store sales impulse activity, ensuring alignment to brand standards, execution quality, and budget
• Build and maintain strong relationships with regional buying teams, category managers, and store-level decision-makers; Partner with broker and distributor networks to extend coverage and accelerate new account activation
• Maintain pipeline, account tracking, and territory performance reporting; Track field team performance using store-level data and retail audits to identify gaps and optimize coverage; Contribute to quarterly business planning including territory forecasting, trade investment alignment, and new account revenue projections
• Other duties as assigned
Requirements
MINIMUM QUALIFICATIONS
• Four (4) years experience of CPG food sales with a focus on new business development within regional mainstream grocery and specialty retail
• License/Certifications
• N/A
Preferred Qualifications
• Bachelor’s degree in business, Marketing, Sales, or a related field
• Established relationships with regional grocery and specialty chain buyers and category managers across one or more geographies
• Knowledge of contract terms, pricing strategies, or procurement processes
• Prior experience meeting or exceeding sales targets in a competitive environment
• Experience building or managing field teams, demo programs, or outsourced merchandising agencies
• Familiarity with broker and distributor management in regional markets
• Experience with regional mainstream grocery banners and specialty chains
Benefits
Sigma Foods and the Bar-S brand are Equal Opportunity Employers. We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local law.
We are a global food company dedicated to bringing local favorite foods to communities everywhere. Within 17 countries, we offer quality branded food at a range of price points and across diverse categories.
We're a company dedicated to the production, distribution and sales of refrigerated and frozen products such as cold meats, dry meats, cheese, yogurt, prepared meals and beverages. We have a strong diversified portfolio of well-positioned brands that market in the countries where we participate. We operate in 64 production plants, serving more than 670,000 customers in North, Central, South America, the Caribbean and Europe.
We strive for excellence in everything we do. We're passionate about innovation and our consumers; we're committed in bringing them the best quality and taste in every product. The passion and effort we invest in our work is the reason we're on the road to success.
