Who is Taco Bell?
Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands
Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.
We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.
At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.
About the Job:
We are looking for a curious, strategic, and insight-driven marketer to join our fast-paced international marketing team and help us build the “marketing muscle” behind Taco Bell’s global growth. In this role, you will support the Director of Brand Strategy – International, helping strengthen Taco Bell’s global marketing planning and insights capability across our growing portfolio of international markets. You’ll work at the intersection of data, consumer culture, and creative development—fueling campaigns and plans that deliver both cultural relevance and commercial impact.
The Day-to-Day:
Marketing & Annual Planning
Lead the coordination and execution of the global annual marketing planning cycle, ensuring alignment between strategic priorities and in-market execution.
Organize and manage key planning moments, including TACO-CON, Taco Talks, and other virtual and in-person knowledge-building sessions that drive strategic alignment, capability building, and inspiration across markets.
Collaborate with priority markets to support brand planning, campaign calendaring, and cross-functional alignment.
Help maintain tools, timelines, templates, and best practices that keep the marketing engine running efficiently and insightfully.
Brand Health & Performance Tracking
Manage and synthesize data from brand trackers and other performance tools to identify key shifts in brand perception, consideration, and purchase intent.
Create clear, concise reports that influence decisions.
Partner with global and local stakeholders to expand implementation of brand health measurement tools.
Consumer & Cultural Insights
Contribute to new market entry planning by assisting with landscape research, consumer insights, and cultural immersion to inform market readiness and launch strategies.
Own the insights and testing on special projects like the launch of our first Live Mas Café internationally or the development of our international flagship asset strategy.
Help uncover the “why” behind the numbers—supporting strategic briefs, innovation concepts, and creative development with actionable insights.
Track macro trends, cultural shifts, Gen Z behaviors, and competitive activity to keep the team plugged into what’s next.
Support ad hoc deep dives into key topics (e.g., value, food trends, delivery habits) to inform global and local strategies.
Is This You?
BA or BS degree; background in marketing, strategy, or consumer research preferred.
6-8 years relevant work experience in marketing insights, brand planning, or strategy—QSR, FMCG, or agency experience a plus.
Passionate about the intersection of data and creativity.
Strong analytical and storytelling skills; able to interpret research and performance metrics and translate them into compelling insights.
Collaborative team player who can flex between global strategy and local relevance.
Comfortable navigating ambiguity and adapting in a fast-paced, cross-cultural environment.
Strong PowerPoint skills and ability to visualize insights clearly and persuasively.
Ability to travel internationally 2-3 times a year.
Based in or willing to relocate to Irvine, CA.
Work-Hard, Play-Hard:
Salary Range: $137,900 to $154,000 annually + bonus eligibility + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!
Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.
Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.
US Job Seekers/Employees - To view the "Know Your Rights" poster, click here You may also access Taco Bell’s Pay Transparency Policy Statement.
Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.
California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 60,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more.
What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.
