AsMarketingManager, International Repertoire, you will play a pivotal and integral role in securing the commercial and cultural dominance of UMG’s international repertoire in the Philippine market.

The “What”

Delivery of Impactful Marketing Campaigns

• Plan andexecutelocal,innovative end-to-end marketing campaignsfor the international roster of artists under the UMG label as well as other projects assigned byHead of International Marketing

• Champion theideation to execution of campaignsto achieve relevant marketingobjectivesfor priority international projects

• Ensure that said marketing plansutilizeand factor in best practices across relevant touchpoints – from online to offline activations

• Secure well-timed promotional executions for all releases especially priority ones

• Review the performance of each campaign to pivot whenthere’sa need or opportunity and to contribute new learnings for succeeding projects

• Guide junior executives to successfully support by:

• Clearingpitch presentations and reports to regional and global marketing leads specific to the projects handled (reports include status updates like impact and next steps)

• Strategic troubleshootingofadministrative and logisticalelements of end-to-end campaign planning and execution

Audience and Landscape Understanding

• Be thelocal expert for the artist’s teamby providing insightful and up to date consumer, platform, and industry data – unearthing cultural and commercial truths that will inform the strategies and executions of marketing plans

• Use insights and data toidentifytarget audiences and trends to inspire unique online and offline marketing strategies, unlocking high-value opportunities for the international roster

High ValueCross-Departmental and External Partnerships

• Coordinate all internal departmental efforts to ensure the most effective execution of marketing plans

• Discover and pursue marketing opportunities withpartnersandcommunities that will contribute to the growthobjectivesof the internationalrepertoireand management of budgets

SavvyStakeholder Management

• Be the point person for respective repertoire owners for promotional opportunities in the Philippines

• Liaise with regional and global marketing leads for all marketing and ad hoc requests

• Communicateeffectivelywith repertoire owners, regional marketing team, and global marketing team–aiming for transparency and results

Effective Team Management

• Developjunior executivesto become the best music marketers in the business through proper goal setting, coaching, and feedback

• Help manage the high volume of internal and external demands by streamliningtasksand employing strategic decision-making

• Monitor timelines of executions and ensure this is closely coordinated with key release dates

The “How”:

• Extensive Marketing Experience – a robust background with at least5years in comprehensive marketing roles,showcasingexpertiseacross multiple platforms

• Managerial Potential – shows great leadership skill and enough experience in the field to be able to manage and train junior executives

• High Digital Marketing Acumen – a firm grasp of the constantly evolving digital marketing landscape, staying ahead of trends, and utilizinginnovativestrategies to engage audiences

• Strategic Thinking – big picture and critical thinking to solve problems, balanced with executional know-how

• Consumer Insight Proficiency - deep and up-to-date understanding of the landscape with a strong ability to interpret andleverageconsumerinsightsdriving successful strategies based on market demands

• Industry Experience – across FMCG, telecommunications, e-commerce, music, entertainment, or related sectors, providing a well-rounded and grounded perspective

• Proven Track Record of Success – demonstrated history of executing successful global marketing campaigns for emerging artist, showing initiative and creative thinking

• Strong Project Management Skills – exceptional ability to juggle multiple projects and priorities, maintaining high organization and efficiency

• Commercial And Creative Acumen – unique blend of strong business sense and creative flair, enabling the crafting of compelling narratives around artists and their music

• International Exposure – experience working in diverse international environments, leading to a broader insight into global markets