Raising Cane's Chicken Fingers

Manager, Internal Brand Marketing

Raising Cane's Chicken Fingers  •  Plano, TX (Onsite)  •  7 days ago
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Job Description

At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our ONE LOVE®! Known for our great Crew and cool Culture, we follow a Work Hard, Have Fun philosophy. Raising Cane’s is the fastest-growing chicken concept around and on our way to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the team and Raise The Bar!

Your Role at Raising Cane’s:

The International Brand Marketing Manager supports the global expansion of the Raising Cane’s Brand by deploying Brand strategy across international markets for both Company-owned and Franchise-owned Restaurants. This role conducts market analysis, supports the development and implementation of marketing plans and campaigns, and oversees the creation of marketing materials in partnership with the Director of Brand Marketing – UK, International Franchise Partners and other cross-functional teams. The position also leads onboarding and training for internal marketing roles supporting both Company and Franchise operations.

Your Impact and Responsibilities:

  • Ensure consistent global brand positioning while adapting marketing materials for cultural relevance; collaborate with regional marketing teams and Franchisee Marketing to maintain alignment
  • Conduct multi-market research to identify opportunities, analyze competitors, and assess international consumer trends to guide programs and campaigns
  • Partner with international teams and Franchise Partners to develop and execute marketing plans, materials, and supporting tools that drive business performance
  • Lead and support onboarding, training, and development for international marketing roles across Company and Franchise organizations
  • Oversee and support the development of marketing materials and resources with Restaurant Support Office teams to support Company and Franchisee needs
  • Monitor and support marketing activity, providing guidance and expertise to maintain brand standards and drive profitability
  • Build and maintain strong working relationships with international teams and Franchise Partners through regular communication and collaboration

Travel Requirements:

Up to 30% domestic and international travel

Qualifications

Required Qualifications:

  • 5+ years of global or international marketing experience with a strong track record of partnering with internationally based teams
  • Bachelor’s degree in Marketing or related field
  • Experience developing clear, actionable campaign briefs to guide cross‑functional creative and marketing teams
  • Strong cross-cultural communication skills to work effectively with diverse teams and markets
  • Analytical and strategic thinking skills to assess market viability and performance
  • Excellence project management ability with a proven track record of driving initiatives from concept to execution
  • Demonstrated capability to build business cases, influence stakeholders, and secure buy-in for strategic initiatives
  • Ability to work flexible or non-standard hours as needed to support international time zones and meeting schedules

Additional Information

All your information will be kept confidential according to EEO guidelines.

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Raising Cane's Chicken Fingers

About Raising Cane's Chicken Fingers

Founded by Todd Graves in 1996 in Baton Rouge, La., RAISING CANE'S CHICKEN FINGERS has over 800 restaurants in 41 states, with many new restaurants under construction. The company has ONE LOVE®—craveable chicken finger meals—and is continually recognized for its unique business model and customer satisfaction. RAISING CANE'S® vision is to grow restaurants, serving our Customers, all over the world and be the brand for craveable chicken finger meals, a great Crew, cool Culture, and Active Community Involvement.

Industry
Food & Beverage
Company Size
10,000+ employees
Headquarters
Plano, Texas
Year Founded
1996
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