The Manager, Customer Marketing – Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM.
This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China’s dense retail network.
Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup
What You’ll Do for Us
Define Impulse & Velocity Strategy
Develop long-range growth strategy for immediate consumption occasions
Establish cooler placement, visibility, and asset productivity standards
Lead seasonal and event-driven activation strategy to maximize impulse capture
Drive Operational & Commercial Excellence
Partner with Bottlers to elevate execution discipline and outlet-level performance
Define KPIs for velocity, cold availability, share of space, and outlet penetration
Influence asset deployment and investment prioritization
Identify structural gaps and implement scalable corrective solutions
Integrate National Campaigns to Outlet Level
Ensure brand campaigns translate into high-impact in-store execution
Provide field insights to inform portfolio and activation strategy
Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics
Qualifications & Requirements
Required
Bachelor’s degree required
3–8 years experience in trade marketing, field marketing, or route-to-market leadership
Strong understanding of China high-density retail environments
Demonstrated operational rigor and execution excellence
Experience influencing cross-system stakeholders
Preferred
FMCG beverage experience
What We Can Do For You
Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale
High-visibility role partnering with senior Marketing, Category, and Commercial leaders
Exposure to enterprise-level strategy discussions within a world-class system
A strong platform to grow into broader strategy or category leadership roles
Competitive compensation, benefits, and development opportunities
Skills:
Location(s):
China
City/Cities:
Shanghai
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
May 15, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
