Manager:Senior Director, IMX - Experience Design & Connection Planning - Sparkling Flavors
Location:Shanghai , China
Role Type:Individual Contributor
Language:Fluent English & Mandarin
Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghaiand follow our hybrid work setup
Role
This role connects brand business and creative strategy to deliver a consumer‑centric ecosystem across owned, earned, shared, and paid touchpoints. It designs end‑to‑end path‑to‑purchase experiences aligned with evolving consumer behavior, technology, and market dynamics, while driving innovation, cross‑functional collaboration, and measurable business growth with a balanced, pragmatic mindset.
WhatYou’llDo for US
The Connection Planning Manager will be performing as theE2Elead ofFSalways-onyouthrecruitmentcampaigns, including:
Leadalways-on campus recruitment for Sprite and Fanta, partner with TmallCampus,act as the expert ofdigitaland social trends and translate these trends, businessobjectives, and brand strategies into always-on campus activation and channel optimization.
LeadSprite superruralfrom E2E,partner with cross function team of Brand, Commercial & Customer teams, franchise bottler to deliver integratedjourneyto close the loopfromdigital impressions, social conversations,transactionsand advocacy.
Deliver innovative problem-solving techniques andanability to drive material business returns. He/she will have to master the shifting of behavioral trends,new technologyadvancementsand market conditions.
This profile requires a healthy balance of innovative thinking and business pragmatism
Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics
Requirements & Qualifications
Experience
At least 4 yearsMarketing, media, and leadership experience
Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands
Preference for individuals with experience in working in consumer and shopper/commercial plans
Experience working in cross-functional teams
Communicating, influence and negotiate across multiple stakeholders
Experience in leading strategic conversations,negotiationsand alignment with senior and key stakeholders
Work Focus
Ability to lead integrated brand experience and multiple touch points that are effective and efficient
Understanding of the evolved media landscape and e-commerce
Expertisein working with different external partners (i.e.: agencies, production houses, media companies, influencers)
Ability to work in Agile cross-functional teams
What We Can Do for You
Career Growth & Development:Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.
Diverse & Inclusive Culture:Be embraced for who you are and empowered to use your voice to help others find theirs.
International Exposure:Collaborate with multicultural teams and participatein global projects through our networked organization.
Skills:
Artificial Intelligence (AI), Brand Strategy, Consumer Insights Research, Creative Development, Cross-Functional Collaboration, Data Literacy, Digital Marketing, Integrated Marketing Campaigns, Media Planning, Stakeholder Management
Location(s):
China
City/Cities:
Shanghai
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
May 17, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including
Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more.
The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.
We're innovating our portfolio with products that give people more varieties that meet our consumers where they are.
We're working with global partners to transform our business, and grow it in more sustainable ways.
And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.
If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.
Learn more at: www.coca-colacompany.com/careers
