Responsibilities & Key Deliverables

As part of the Mahindra Auto Accessories team, the Manager – Graphic Design will play a key role in translating brand identity into compelling visual assets across merchandise, packaging, retail, and digital platforms. This role is critical in enhancing Mahindra’s lifestyle and adventure positioning through consistent and high-quality graphic design execution across all consumer touchpoints. The incumbent will collaborate closely with creative, marketing, and product teams to ensure visual storytelling aligns with the brand ethos.

Key Responsibilities

Graphic Design & Asset Creation

• Create graphic assets for merchandise, packaging, retail displays, and digital channels.
• Design artwork that aligns with Mahindra’s lifestyle and adventure positioning.

Brand Collateral Development

• Develop brand collateral including labels, tags, and in-store visual materials.
• Ensure all assets reflect strong typography, layout, and brand consistency.

Marketing & Campaign Support

• Support the marketing team with campaign creatives, digital content, and promotional materials.
• Adapt design outputs across various platforms ensuring effectiveness and visual appeal.

Brand Consistency & Governance

• Maintain and enforce brand guidelines across all merchandise and consumer touchpoints.
• Ensure visual consistency across categories, channels, and seasonal collections.

Cross-functional Collaboration

• Collaborate with design, merchandising, and marketing teams to ensure timely delivery of creative outputs.
• Work with vendors and production teams to ensure design fidelity through execution.

Experience

Key Skills & Competencies

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Strong expertise in brand design, packaging design, and typography.
• Ability to translate brand identity into compelling visual communication.
• Strong attention to detail and design aesthetics.
• Effective collaboration and stakeholder management skills.
• Strong time management and ability to handle multiple projects simultaneously.

Qualifications

Bachelor’s degree in graphic design, Visual Communication, or related field.

General Requirements

Experience & Qualifications

• 4–5 years of experience in graphic design, preferably in lifestyle, retail, or consumer brands.
• Bachelor’s degree in graphic design, Visual Communication, or related field.
• Experience in creating assets for merchandise, retail environments, and digital platforms preferred.
• Exposure to brand-led design environments will be an advantage

Our commitment to Diversity, Equity, and Inclusion

How We Work (Culture)

At Mahindra, we put our customers first and build products that help them Rise. We take ownership, move with speed, and collaborate deeply to solve real problems with simplicity and conviction. We value diverse perspectives, data-driven decisions, and a bias for action. Above all, we hold ourselves to high standards to create SUVs that are bold, reliable, and meaningful — reflecting Mahindra’s commitment to innovation, authenticity, and progress.

Why Join Us

You will be at the heart of creating iconic SUVs and accessories that resonate with millions of customers. Your decisions will shape India’s automotive landscape and define Mahindra’s product leadership journey.

Our Commitment to Diversity, Equity & Inclusion

We believe diversity fuels innovation and strive to create a workplace where everyone feels valued and included. Mahindra is an Equal Opportunity Employer, welcoming applicants from all backgrounds and ensuring fair consideration regardless of personal characteristics protected by law. We encourage diverse talent to apply and are committed to providing an accessible, inclusive experience for all candidates.