Job Description

Department: Higher Education (EMEA)

Location: Riyadh, KSA / Cairo, Egypt

Reports to: Director of Marketing – EMEA

Hours: Full-time (37.5 hours per week)

Purpose of the role:

Lead Pearson’s Higher Education marketing strategy and execution across MEA, driving institutional purchase and strategic partnerships, cont5inthe transition from print to digital, and increasing student monetisation. You will own full-funnel regional plans that combine brand storytelling with measurable performance, partner closely with Sales and Product, and ensure activity is insight-driven, locally relevant and commercially focused.

Key Responsibilities:

• Regional strategy and planning

• Institutional & ABM programmes

• Digital transition & portfolio go-to-market

• Student growth and monetisation

• Sales enablement & field readiness

• Events, partnerships and government engagement

• Performance, insight and governance

Skills & Competencies:

• Strategic leader with a builder’s mindset; comfortable moving from narrative to operational detail.

• Proven full-funnel marketing expertise (brand, demand, ABM, CRM) with strong digital performance acumen.

• Exceptional stakeholder management across Sales, Product and Centres of Excellence; able to simplify complexity and drive alignment.

• Data-driven decision-making with rigorous campaign optimisation and clear storytelling of impact.

• Excellent written and verbal communication; confident presenting to executive audiences and external partners.

• Languages: fluent English and Arabic for regional effectiveness.

Experience & Qualifications:

• 6–8 years’ progressive marketing experience preferably in education, SaaS or adjacent B2B/B2C sectors, including regional responsibility.

• Track record delivering institutional ABM, digital migration campaigns and student growth programmes.

• Experience enabling Sales organisations through toolkits, training and playbooks; comfort working in matrixed environments.

• Degree in Marketing, Business or related field; professional marketing qualification beneficial.

Ways of working:

Hybrid/remote with routine travel across MEA sub-regions.

Operate collaboratively with EMEA and Global teams; share best practice and contribute to global campaign kits when relevant.

Why this role matters (MEA):

MEA (comprising Middle East, North Africa, Türkiye, and Sub-Sarahan Africa) represents an area of high growth potential for Pearson. Following our global rebrand and several important wins across the region, we are looking for an ambitious, strategic problem solver to work with the Director of Marketing for EMEA to unlock this potential. The successful candidate will lead a local MEA Marketing team, and have the opportunity to partner with the broader global Marketing community to implement plans across three priority areas:

• Drive institutional purchase: Win strategic university deals and framework agreements through ABM, thought leadership and senior-level engagement.

• Accelerate print-to-digital: Convert faculty and students to our market-leadin, AI-integrated digital platforms with clear adoption journeys and measurable usage growth.

• Increase student monetisation: Grow acquisition, retention and LTV via performance marketing, CRM and partner channels.