Job Title Manager for Enrollment Marketing Working Title Manager for Enrollment Marketing Position Type Staff Department Enrollment Services Posting Number 201201731 Full or Part Time Full Time Benefit Eligible Yes If Other, Please Explain: Tenure/Non-Tenure Track Non-Tenure Track Salary Basis 12 month If Other, Please Explain:
Position Summary Information
Responsibilities
The Manager for Enrollment Marketing is responsible for the following:
1. Lead integrated admissions marketing strategies and campaigns that support enrollment goals and drive prospective student engagement from inquiry through enrollment. 2. Serve as the central coordinator for admissions marketing efforts across colleges, schools, Enrollment Management, and recruitment teams to ensure alignment, consistency, and collaboration. 3. Develop compelling, audience-focused messaging and content across web, email, advertising, print, and digital channels that strengthen DSU’s value proposition and market position. 4. Collaborate with Enrollment Management on recruitment strategy, audience segmentation, prospect development, and communication planning to support pipeline growth and yield. 5. Oversee undergraduate and graduate admissions-related digital marketing initiatives, including paid media, admissions web properties, conversion pathways, and social content strategy in collaboration with digital and content teams.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
Experience with digital marketing, including paid media, email marketing, and web content.
Salary Commensurate with experience, qualifications, and university’s resources. Minimum Qualifications
Bachelor’s degree from an accredited institution and 2-3 years of experience.
Preferred Qualifications
Demonstrated experience developing and executing integrated marketing campaigns. Strong writing and messaging skills across digital and print channels.
Special Instructions to Applicants
Review of candidates will begin immediately.
Additional Information
Posting Detail Information
Open Date 06/24/2026 Close Date Open Until Filled Yes
