Luxury & Lifestyle Division - Raffles & Fairmont Hotels and Resorts
Known for offering pioneering hospitality across some of the world’s most iconic and elegant addresses, Raffles and Fairmont are two globally renowned brands, both steeped in history and loved by generations past, present, and future.
Representing the pinnacle of ultra-luxury hospitality within Accor Group, both brands are currently going through exciting phases of rebirth and expansion.
· Raffles is the authentic heart of its destination, curating experiences that are culturally enriching, intellectually stimulating and always respectful of local communities, heritage, and the environment. It’s glamour and enchanted elegance, refined manners and spirit of generosity ensure that every visitor arrives as a guest, leaves as a friend, and returns as family.
· Fairmont is an iconic luxury hotel brand with a global presence and a commitment to creating lasting memories for its guests. As the site of many history defining moments, Fairmont is dedicated to providing exceptional service, embracing innovation, and fostering a culture of excellence.
Progressively shaping the future of luxury hospitality, both Raffles and Fairmont are focusing on employee journey and growth
Accor and Fairmont & Raffles Hotels & Resorts is seeking a Digital Media Marketing Manager to own campaign delivery for ALL Accor in North America, with support to Raffles and Fairmont hotels. This role manages the media and social relationships and deliveries end-to-end, connects paid campaigns with owned channels, and turns performance data into clear insights and recommendations.
Act as the coordination point between paid campaigns and owned channels ( SEO/organic and CRM) to keep messaging and sequencing aligned and avoid channels working against each other.
Partner with the SEO/organic team and the regional CRM Manager to align paid and owned content calendars.
Own relationship with the social media agency to manage organic content strategy and paid social for ALL NCA end-to-end, from content planning through paid amplification.
Flag opportunities to amplify high-performing owned content with paid, and vice versa.
Ensure audiences are consistent, correctly segmented and activated across both teams' campaigns.
Build and maintain trackers, campaign status logs, asset libraries and reporting calendars.
Enforce internal martech usage, documentation and process consistency across campaigns.
Define KPI frameworks in partnership with the measurement team.
Contribute inputs to attribution and MMM work; validate tracking implementation.
Deliver post-campaign analysis and business recommendations.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
We are Accor
We are more than 290,000 hospitality experts placing people at the heart of what we do, creating emotion for our guests, and nurturing passion for service and achievement beyond limits. Building on the strength of our teams and of our fully integrated ecosystem of leading brands, personalized services & expert solutions, we break new ground to reimagine hospitality and inspire new ways to experience the world.
We are dedicated to suit all desires and needs, and reinvent the guest experience every day with our 45 hotel brands across all segments- 5,600 properties around the world from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
Because we take care of millions of guests and each of our hotels is a world in itself, where every action counts. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.
