Since 1972, Covenant House has served and advocated for youth and young families experiencing homelessness, human trafficking, and exploitation. Our overarching goal is to end homelessness among youth and young families by helping them achieve housing stability, heal from trauma, tap into their innate resilience, and hone their interests and skills to forge new pathways to independence. This work is carried out across Covenant House sites in 34 cities in the US, Canada, Mexico, Guatemala, and Honduras.
About the Role
The Manager, Digital Strategies (internal title: Manager, Integrated Marketing) is responsible for the successful monitoring and deployment of Covenant House International’s (CHI) approved acquisition and growth investments as well donor retention strategies for CHI’s digital channels. This role will assist in driving innovation and advancing brand awareness for the Covenant House mission.
Reporting to the AVP, Integrated Marketing, you will help advance a fully integrated, audience-based, omni-channel program focused on brand engagement and revenue generation.
Essential Duties and Responsibilities
Project Management
Manage the daily operation and deployments of CHI’s digital footprint in partnership with agency partners including but not limited to Asana management, content stewardship and overall project management of campaign life cycles
Contribute to and help shape annual strategies for expansion of constituent base to maximize revenue and file growth in the digital space across the organization
Maintain relevant revenue and expense budget trackers for all digital programs
Audience Development
Assist in the deployment of segment-specific donor journeys and maintains internal documentation of all donor journeys
Help deploy overall response to emergent fundraising opportunities and crises, pivoting operations as needed to ensure that the department conducts effective rapid response marketing and fundraising
Research and propose innovative approaches and investments for testing consideration, and maintain archive of pilot testing KPIs
Channel Integration
Assist in the execution of integrated marketing campaigns via all relevant communication channels.
Serve as CHI project manager for all digital campaigns deployed
Prioritize integrated cross-channel communication by following departmental annual plan and budget constraints, and responding to emergent needs as required
Work closely with internal teams and vendor partners to ensure timely and accurate execution of new donor and lead on-boarding and conversion programs
Required Knowledge, Skills and Abilities
Familiarity with all aspects of fundraising principles and practices; knowledge of annual giving/direct mail, print production, telemarketing, digital marketing, joint allocation of funds, and basic analytical principles
Ability to partner with teams to facilitate quantitative, data‑driven approaches, including comfort with in‑depth fundraising data, reporting, budgets, and forecasting
Strong facilitation and collaboration skills
Commitment to goal attainment, high initiative, and the ability to motivate and engage donors.
Excellent oral and written communication skills, strong organizational skills, and attention to detail
Demonstrated ability to work with a high degree of autonomy and accountability, while also being an effective team player
Ability to develop and execute creative and effective solicitation strategies and generate enthusiasm for them among team members
Excellent time management and prioritization skills
Required Qualifications
Minimum of three years of project management experience in the digital space, ideally within a nonprofit organization focused on social impact, including the development and implementation of direct marketing activities
Experience working directly on or collaborating regularly with channel programs such as face‑to‑face, telemarketing, direct mail, and digital channels
Preferred Knowledge, Skills, Abilities and Qualifications
Bachelor’s degree
Diverse fundraising experience working with both mass‑market and other audiences, with a strong understanding of both one‑to‑many and high‑touch fundraising approaches
Travel Requirements
Ability to travel once per year to New York City in early October for our annual in-person traditions
Ability and willingness to travel to various site and office locations up to 10-15% of the time
Our Community
Our critical mission demands that we have all voices at the table. A team of diverse people, perspectives, and experiences is smarter, stronger, and more effective for our young people. At Covenant House, every team member is valued, respected, heard, and supported, and we welcome honest and courageous self-reflection on any aspects of our work that are based on biased or outdated viewpoints. We deliberately create opportunities for our staff to grow and thrive.
Covenant House International is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind: CHI is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at CHI are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, belief, sex, sexual orientation, gender identity, national origin, veteran status, family or parental status, disability status, or any other status protected by the laws or regulations in the locations where we operate. CHI will not tolerate discrimination or harassment based on any of these characteristics and encourages all qualified applicants to apply.
If you have a disability or medical condition and need a reasonable accommodation, such as an ASL interpreter or a different interview format, or if you have physical accessibility needs, let us know. Contact us at 1-929-502-2521, Monday through Friday, 9 a.m. to 5 p.m., Eastern Time or email us at chipeopleandculture@covenanthouse.org.
No youth should ever be without a home — period. This urgent belief and over 50 years of experience have placed Covenant House at the forefront of the fight against youth homelessness. Founded in 1972, Covenant House is the largest primarily privately-funded agency in the North and Central America offering free 24/7 crisis care, housing, and supportive services for youth, young families, and survivors of human trafficking. Located in 34 cities across 5 countries (the United States, Canada, Guatemala, Honduras, and Mexico) Covenant House provides shelter, food, medical and mental health care, crisis intervention, educational and vocational services, and an array of supportive services to youth facing homelessness regardless of their race, religion, sexual orientation, gender identity or expression. The Covenant House mission is centered and built on community, where youth, staff, volunteers, and partners love one another unconditionally, respect each other absolutely, and dedicate ourselves to a covenant of compassion and hope.
