Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: $129,600-$153,900, bonus and long-term incentive eligible
COMPANY: We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?
The Manager, Digital Shelf Strategy is responsible for defining and advancing a best-in-class “Perfect Digital Store” vision, translating strategy into scalable execution across retailers and driving measurable growth across the digital shelf ecosystem.
In this role, you will lead the development of a holistic digital shelf strategy grounded in core eCommerce fundamentals and advanced growth levers, including availability, content excellence, search, taxonomy, and onsite merchandising. You will translate this vision into retailer and marketplace specific action plans that drive visibility, conversion and share of voice across key accounts including Walmart, Kroger, Total Wine, DoorDash and Instacart.
This role will own the roadmap for digital shelf technologies, ensuring adoption and execution across accounts. These tools will be leveraged to generate a full view of shelf performance and unlock growth opportunities.
In this role, you will shape how megabrands show up online, working with external agencies to deliver best-in class PDP hero images, carousels, ratings & reviews and SEO-optimized product descriptions, and will manage two contractors to drive digital shelf excellence forward as a growth pillar.
JOB RESPONSIBILITIES:
The Digital Shelf Manager leads digital shelf excellence through syndication, product page content & onsite merch optimization and delivery, and digital shelf insights:
Drive overarching strategy for Perfect Digital Store tied to availability, visibility, findability and content
Monitor & provide recommendations to improve Digital Shelf KPIs, including share of merch, share of search and content health scores.
Develop high-performing product content (hero images, carousels, SEO-optimized product descriptions, titles) for megabrands across Must Win Occasions and new product launches. Lead Ratings & Reviews strategy.
Leverage PIM systems (Salsify & Syndigo) to syndicate content across retail partners
Manage two digital shelf contractor
Ad hoc work as necessary tied to eCommerce trainings, presentations to highlight digital shelf successes, work with digital shelf partners, etc.
JOB QUALIFICATIONS:
Bachelor’s degree, emphasis in business or marketing related fields, highly preferred
3-5 years experience in eCommerce, digital marketing, market research, consumer packaged goods or related fields
Familiarity with and fundamental understand of Digital Shelf and eCommerce fundamentals
Familiarity with digital shelf tools, such as CommerceIQ, Profitero, Salsify, Bazaarvoice and others a plus
Prior experience processing search trend data sets
Demonstrated ability to synthesize & leverage multiple data points/insights (shopper, consumer, category, product) to create digital shelf best practices that unlock eCommerce growth
Demonstrated ability to operate effectively in ambiguity and work with cross-functional teams
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.
We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you.
As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
For more information, visit www.anheuser-busch.com/careers.
