Responsibilities & Key Deliverables

Job roles & responsibilities:

• Support planning of hyperlocal campaigns by assisting in identifying focus models, regions, and dealer priorities based on volume plans and RO inputs.
• Prepare and maintain the hyperlocal campaign calendar, supporting timely execution and tracking performance against defined digital conversion metrics.
• Execute day-to-day campaign activities, ensuring campaigns go live as planned and are monitored regularly.
• Assist in budget planning and tracking, maintaining records of spends and highlighting variances or concerns.
• Coordinate closely with agencies to ensure effective campaign execution, monitor lead quality, and flag improvement areas.
• Track and analyze lead flow across digital channels and share plan vs. achievement updates with the team.
• Monitor dealer-level lead follow-up and assignment, supporting improvements in turnaround time and customer experience.
• Coordinate hyperlocal creatives with agencies, provide regional inputs, follow up on approvals, and ensure timely rollout.
• Support dealerships on digital readiness, including lead handling processes and coordination with BDC teams.
• Assist in planning and delivering basic training programs to build digital capabilities at dealerships.
• Provide operational support for resolving booking or execution-related issues during BAU operations.
• Participate in RO/dealer visits to support reviews, capture execution challenges, and share insights for planning improvements.

Experience

• Sales knowledge at the field level
• Strong understanding of digital marketing and sales techniques.

Industry Preferred

Qualifications

• MBA Preferred

General Requirements

• Excellent communication and interpersonal skills
• Analytical mindset with the ability to interpret data and make informed decisions
• Proficiency in using digital sales platforms & tools
• Ability to work independently and as part of a team

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