Job Description

The Singapore campus of James Cook University is seeking a dynamic and results-driven Manager Digital Recruitment and Activations to lead the development and execution of innovative digital recruitment strategies for the Singapore domestic market.

Reporting to the Regional Manager Student Recruitment (Domestic Market), the successful incumbent will play a key role in driving prospective student engagement, enhancing the student journey, and supporting sustainable enrolment growth through data-driven digital initiatives, technology solutions, and targeted engagement activities.

This is an exciting opportunity for a strategic thinker who is passionate about digital innovation, customer engagement, and delivering measurable recruitment outcomes.

Key Responsibilities

• Lead the planning and implementation of digital recruitment and activation strategies for the Singapore domestic market.
• Develop and optimize digital engagement initiatives to attract, nurture and convert prospective students.
• Manage and enhance digital recruitment platforms, CRM systems and technology-enabled solutions.
• Analyse recruitment and engagement data to identify trends, measure performance and drive continuous improvement.
• Support the Regional Manager (Singapore) in the management and optimization of an annual budget.
• Collaborate with internal stakeholders and external vendors to deliver effective student recruitment initiatives.
• Ensure compliance with EduTrust requirements, University policies, advertising guidelines and relevant regulatory requirements.
• Contribute to digital transformation and continuous improvement initiatives across the student recruitment portfolio.

Requirements

• A recognized degree qualification in Business, Marketing, Digital Media, or a related discipline.
• At least 5–6 years' relevant experience in digital recruitment, digital engagement, student recruitment, digital media, or a related field.
• Demonstrated success in developing and implementing digital recruitment or engagement strategies that deliver measurable outcomes.
• Experience managing digital platforms, CRM systems, analytics tools and technology-enabled solutions.
• Strong project management, stakeholder engagement and budget management experience.
• Well-developed networking, relationship management and communication skills.
• Strong analytical, problem-solving and decision-making capabilities.
• Familiarity with EduTrust requirements and advertising guidelines would be advantageous.

Closing Date: 8 October 2026

We thank you for your interest and regret we are only able to notify shortlisted candidates.

The Singapore campus of James Cook University (registered as James Cook University Pte Ltd in Singapore) is a wholly owned company of James Cook University Australia. The University offers Bachelor & Master Programs in Business, Psychology, Information Technology & Education at the Singapore campus of James Cook University.