Job Description

Job Description Summary:

About the role:

At The Coca-Cola Company, innovation happens where technology meets creativity. Our mission to refresh the world and make a difference is powered by data, digital ecosystems, and human-centered design. The Digital Product team brings together technology and marketing excellence to build tools and platforms that connect Coca-Cola’s brands with people, culture, and communities everywhere.

As Manager, Digital Products – Martech, you will manage the lifecycle of Coca-Cola’s marketing technology products across global and regional markets. This role focuses on designing, maintaining, and optimizing digital platforms that enable personalized experiences, campaign performance, and marketing automation. You will partner with global teams across Marketing, Technology, and Data to ensure that our Martech stack delivers measurable brand and business impact while enabling future growth and efficiency.

The ideal candidate blends product management discipline with marketing system fluency, bridging insight, technology, and creativity to deliver scalable, data-driven solutions.

What You’ll Do for Us

• Manage digital product development, deployment, and optimization within Coca-Cola’s marketing technology environment, including platforms, CRM, CDP, and automation systems.
• Partner with Marketing and Technology leaders to define product objectives, key features, and operational frameworks that align with business and brand priorities.
• Oversee product roadmaps for Martech solutions, balancing local customization and global standardization across multiple markets.
• Collaborate with global and regional Digital, Data, and IT teams on integration, data flow, and operational enhancements across the Martech ecosystem.
• Work with external partners and technology vendors to implement and maintain solutions that support digital activation, analytics, and consumer experience.
• Ensure strong data governance, privacy compliance, and responsible use of consumer data in all Martech activities.
• Utilize analytics tools and performance dashboards to monitor product effectiveness, adoption, and ROI metrics.
• Support campaign and personalization efforts by connecting Martech capabilities to audience insights and platform engagement data.
• Partner cross-functionally to build training, documentation, and enablement materials that expand Martech fluency among marketing teams.
• Identify improvement opportunities within existing tools and recommend enhancements or integrations to increase efficiency and consumer impact.
• Contribute to continuous innovation by evaluating emerging Martech trends, technologies, and use cases relevant to Coca-Cola’s future digital strategy.
• Ensure collaboration and alignment between product, marketing, data science, and creative functions to drive unified consumer experiences.

Requirements & Qualifications

• Bachelor’s degree in computer science, Digital Marketing, Information Systems, or a related discipline; advanced qualification preferred.
• Minimum 6 years of experience in digital product management, Martech implementation, or marketing automation within FMCG or large enterprise environments.
• Strong understanding of Martech ecosystems, including CRM, CDP, automation tools, adtech, and customer engagement platforms.
• Experience managing products through the full lifecycle, from concept to launch, support, and optimization.
• Proficiency in data analytics, marketing measurement, and ROI tracking frameworks.
• Demonstrated fluency in data governance, digital privacy, and consumer data management principles.
• Hands-on experience working with Martech or marketing automation tools such as Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot, or similar.
• Excellent collaboration, communication, and stakeholder-management skills across technical and marketing teams.
• Analytical mindset with the ability to translate complex data and technology concepts into actionable business insights.
• Commitment to innovation, inclusion, and scalability across digital products.

What We’ll Do for You

• Provide the opportunity to build and operate next-generation Martech platforms that enhance global brand connection and consumer personalization.
• Offer collaboration within a diverse, global network of digital innovators and marketing experts.
• Support your professional growth through exposure to AI-enabled marketing tools, product management frameworks, and leadership pathways.
• Enable you to contribute to Coca-Cola’s evolution as a digitally intelligent brand system that drives meaningful, data-powered engagement.

Skills:

Agile Methodology, Business Integrations, DevOps, Information Technology Project Management, Technologically Savvy

Location(s):

South Africa

City/Cities:

Johannesburg

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 13, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.