Manager, Digital Marketing Technology owns the digital marketing technology stack, platforms, and standards on which the Cinnamon Hotels & Resorts marketing teams build. Sitting within Commercial Technology & AI, this is a central direction and product role — not a campaign execution role. A signature mandate of the role is the design, build, and adoption of an end-to-end integrated product for Digital Marketing Managers — consolidating their day-to-day workflows into a single platform that becomes their primary tool, replacing the fragmented set of platforms and manual workarounds currently in use. The Lead is accountable for revenue maximisation through marketing technology enhancement, identifying and delivering improvements that lift conversion, sharpen audience targeting, and increase the commercial return of every digital marketing investment. Equally, the role drives automation across marketing operations — enhancing the ways of working of digital marketing teams, freeing their capacity from low-value manual work, and enabling them to focus on the strategic growth of the business. The marketing teams come to this role for direction, tooling, and standards; the marketing depth comes first, and the technology aptitude is what sets the role apart.
Qualifications
John Keells Holdings PLC (JKH) is the largest conglomerate listed on the Colombo Stock Exchange. With a heritage of over 150 years, through innovation and strategic partnerships, the John Keells Group of companies have become leaders in many key industry verticals, and the Group is a driver and an integral part of the Sri Lankan economy.
