Job Description

• Lead paid social media marketing campaigns across platforms including Meta, LinkedIn, YouTube, and emerging channels.
• Oversee end-to-end campaign management - planning, execution, optimization and reporting with a strong focus on ROI and efficiency.
• Own and drive performance marketing strategy across channels (Google, Meta, programmatic, affiliates, etc.) with a sharp focus on driving website sales through efficient traffic acquisition and conversion optimization.
• Plan, execute, and optimize campaigns on 3rd-party e-commerce platforms to directly boost product sales and category share.
• Continuously monitor sales performance across owned and partner platforms, reallocating budgets to maximize revenue impact.
• Manage performance marketing and social media budgets, ensuring optimal allocation across channels to maximize ROI.
• Manage performance creatives (static, video and other formats)- briefing, reviewing, and collaborating with internal/external creative teams/ agency to ensure alignment with campaign goals.
• Utilize advanced data analytics and attribution models to measure campaign effectiveness and continuously optimize targeting, messaging, and media spends.
• Stay updated with digital marketing trends, platform updates, and industry benchmarks to recommend innovative approaches.
• Collaborate with internal teams and creative agency to ensure consistency of messaging and alignment with overall marketing objectives & deliver campaigns on time and with high impact.

Education

• Masters degree in Marketing, Digital Media management or a related field.
• 12-15 years of proven experience in digital media planning, social media marketing and performance marketing preferably in high-growth consumer brands.
• Hands-on expertise with tools like Google Ads, Meta Business Manager, LinkedIn Campaign Manager, DV360, Amazon Ads, Google Analytics (GA4), and other tools.
• Strong understanding of creative strategy for performance campaigns and ability to evaluate creatives through a performance lens.
• Demonstrated track record of driving measurable growth and ROI.
• Excellent analytical, problem-solving and communication skills.
• Ability to balance strategy with execution in a fast-paced environment

Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.