Job Description

WorkCover Queensland is entering an exciting new chapter, guided by a renewed strategic focus and strong executive leadership shaping our 2030 Strategy. We’re embarking on an enterprise-wide transformation to strengthen our impact and continue making a positive difference in people’s lives.

The Opportunity

Lead how we communicate with customers through our digital channels. Help us make it easier to get things done.

Are you our new Manager Digital Engagement? We're looking for someone to:

• Own and evolve our digital communication channels (including our website)
• Lead a small, high-performing team
• Collaborate with tech and delivery to turn strategy into clear plans and priorities
• Use data to improve how customers find, understand and act

Sounds like you? Keep reading!

How we show up for our customers in communications matters

This role leads how WorkCover shows up across its digital communication channels.

You’ll make sure customers can find the right information, understand what they need to do, and complete tasks with confidence.

You’ll own the digital communication channel delivery pipeline, balancing day-to-day publishing with ongoing optimisation and improvement and lead a small team to help get it done.

At its core, this is a product management mindset role. You’ll continually iterate, prioritise and improve our digital communication channels using data, insights and customer feedback. Working with insights, tech and operations teams, you’ll turn what we’re hearing from customers into clear next steps for our platforms (particularly Sitecore).

Build on what’s working and take our digital channels to the next level

You’ll:

• Establish and embed new ways of working for digital delivery
• Own the website as our primary digital communication channel, including content, structure and performance
• Lead SEO and AI optimisation (AEO) to ensure our content is accessible through both search and AI tools
• Strengthen governance and compliance, including regulatory requirements
• Use data and insights to prioritise improvements and reduce customer friction

You’ll also provide clear advice to senior leaders, balancing priorities, risks and opportunities to ensure our platforms remain resilient, accessible and fit for purpose.

Know what good looks like, and how to deliver it at scale

This is a role for someone curious and pragmatic. You will ask questions, investigate issues, and challenge ideas constructively to get to better outcomes.

You deliver with confidence and skill, and build strong, collaborative relationships. You bring strong digital expertise and lead with respect, curiosity and low ego. You focus on outcomes and contribute to a culture where everyone does their best work.

Your experience includes:

• Leading digital platforms or communication channels, ideally in a highly regulated environment
• Managing high-traffic websites and continuous delivery pipelines
• Strong understanding of content, customer needs, information architecture and analytics
• Establishing and working within governance frameworks
• Leading small teams and creating clear, supportive and accountable environments
• Exceptional cross-team collaboration to drive to a shared goal

You are someone who:

• Balances strategy with delivery, you can think ahead and get things done
• Uses data and customer insight to guide decisions
• Builds strong relationships across teams, including technology, insights and external partners
• Notices when something isn’t quite right and is comfortable raising it thoughtfully
• Communicates clearly with a range of stakeholders, including senior leaders
• Is committed to continuous improvement and open to testing, learning and adapting

Most importantly, you value being part of a team where people are capable, kind, and willing to support each other while delivering great outcomes.

Why Join Us

Our vision is to be the best workers’ compensation insurer, making a positive difference to people’s lives and keeping Queenslanders working. At WorkCover, we deliver with heart, own our outcomes, work best together and stay open to what’s possible - and we’re looking for people who share these values

When you join us, you’ll benefit from:

• A purpose‑driven organisation where your work genuinely makes a positive impact on Queenslanders’ lives
• A collaborative and supportive team environment that values empathy, trust and working together
• Hybrid work arrangements that support flexibility and work–life balance
• Personalised learning and development opportunities to support your growth and career progression
• A holistic health and wellbeing program designed to support you both professionally and personally
• Industry‑competitive salaries
• A generous superannuation scheme, including co‑contribution
• Study assistance to support ongoing education and professional development

You can find out more about what it’s like to work with us by visiting Working at WorkCover Qld

How do I apply?

If this sounds like you, we’d love to hear from you. Applications close 12pm, Wednesday 15 July.

We are committed to ensuring WorkCover reflects the diversity of the Queensland community. We welcome applications from First Nations peoples, members of the LGBTQIA+SB community, people of all ages, people who are neurodivergent, people with disability, and people from culturally and linguistically diverse backgrounds.

Acceptance of applications submitted after advertising closes is at the discretion of the selection panel.

To ensure you have the best and most inclusive experience, please let us know if you require any reasonable adjustments or accommodations to help you confidently showcase your skills and potential. You can contact us at recruitment@workcoverqld.com.au or let our recruitment team know during your conversation with them.

Pre-employment checks will be conducted on all prospective employees. This includes a Right to Work in Australia Check, Police Check, Education Check, Reference Check, and where appropriate a Visa Check. The information provided will be treated as confidential in accordance with the Information Privacy Act 2009 (Qld). All permanent appointments are subject to a probationary period in accordance with our policy.