At Pursuit, we offer more than just a place to visit, we create opportunities for our guests to truly connect with iconic destinations. Our experiences include world-class attractions and distinctive lodges, all designed to highlight the unique beauty of each location. Beyond that, we offer thoughtfully crafted restaurants, retail, and transportation services that help our guests immerse themselves fully in the experience. What ties it all together are the friendly faces you’ll find along the way, the thoughtful amenities, and the delightful details that make every visit feel personal and unforgettable.
The Manager, Destination PR & Storytelling, Canada is responsible for sharing the stories that inspire travel to Pursuit's iconic Canadian destinations, attractions, and hospitality experiences. This role owns the Canadian destination PR portfolio, translating business priorities, new experiences and local stories into compelling media opportunities across key feeder markets in Canada, the United States, and the United Kingdom.
Reporting to the Director, Public Relations & Communications, the Manager, Destination PR & Storytelling, Canada, develops and executes destination-focused storytelling strategies that connect media and creators with the people, places, experiences and communities that make Pursuit's Canadian collection extraordinary. They serve as a strategic communications partner to destination leaders while remaining closely involved in media hosting, writing, pitching, relationship development, and on-site execution.
The ideal candidate is an exceptional storyteller, experienced PR professional and relationship builder who thrives on uncovering compelling stories, creating memorable hosting experiences, and cultivating ongoing relationships with travel, lifestyle and consumer media. They are an outstanding writer who understands how to craft compelling narratives, develop strategic messages, identify newsworthy story angles, and translate business priorities into meaningful earned media opportunities.
This role combines strategic thinking with hands-on execution and requires someone equally comfortable setting destination PR priorities, developing story ideas, pitching media, hosting journalists on a glacier, attending industry events, advising internal partners and collaborating with operational teams to bring a story to life. The successful candidate understands how media works, knows what makes a strong pitch, and can build a sustained PR program that balances proactive storytelling, launches, media hosting and emerging business needs.
They bring sound judgement, a strong understanding of Canadian Press style, meticulous attention to detail and a collaborative, growth-oriented mindset. They share ideas openly, welcome different perspectives, and are willing to challenge established approaches. They are curious about new ways of working, industry trends, and use data and insight to test ideas and adjust strategy as the work evolves. They are energized by travel, passionate about tourism and hospitality, and excited by the opportunity to represent some of Canada's most iconic experiences on the global stage.
Working closely with Marketing, Brand, Sales, Social Media, Operations, Guest Experience teams and destination tourism partners, this role serves as a strategic PR partner and helps position Pursuit as a leading attractions-led hospitality company while showcasing the iconic destinations that define the Canadian collection.
The Canadian portfolio includes Pursuit’s attractions, hotels, lodges and dining experiences across Banff, Jasper, the Columbia Icefield and Golden.
This role is based in Calgary with a hybrid 3 in office 2 remote work arrangement. Regular travel throughout the Canadian Rockies and Pursuit's Canadian destinations is required. Periodic travel within Canada, the United States and internationally is required, including occasional evening and weekend work to support media hosting, events and emerging issues. A valid driver's license and passport are required.
This list describes at a high level what this role does, but no job description can anticipate every task, issue or project that may arise. Pursuit reserves the right to adjust, add or modify responsibilities as required to support business needs.
#LI-KO1
We're more than a hospitality and attractions company. We connect people to iconic places through unforgettable and inspiring experiences; Our team members included.
Thoughtfully united by their unique power to inspire and invigorate, our collection of hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours, and travel products are tied together by iconic, destination-worthy locations in Alaska, Montana, the Canadian Rockies, Reykjavík and Costa Rica.
Pursuit is a publicly traded company listed on the New York Stock Exchange under the symbol PRSU. As a member of the S&P SmallCap 600 index, we specialize in attractions-led hospitality, consistently generating revenue and delivering value to our shareholders.
What will your work environment be like?
At Pursuit, our locations are more than just a place to work – it’s a space where you can bring your whole self, collaborate with talented teams across departments, and build lasting friendships. We believe in fostering an environment where work and play coexist, so whether you’re tackling projects or enjoying our many perks, you’ll feel supported and valued. With a variety of great benefits, we’re committed to ensuring that your time with us is as fulfilling as it is fun.
Our team shares a passion for adventure and an authentic desire to play host to the world. We are united by our connection to the people and places we’re lucky to call home. Our workforce is diverse. Our team members come here to embrace the extraordinary. To watch the sunrise and set each day in a place that, for many people, exists only in their imagination. To build career experience beside seasoned professionals a community of people who say ‘yes’ to adventure time and time again. To be a part of the #PursuitLife and live each day with purpose, turning moments into memories
PURSUIT PERKS
Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics. Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in the country where the role is located to apply and join our inclusive team! We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you can’t apply online or need accommodation during the application or hiring process, please contact our Talent & Acquisition Team at ta@pursuitcollection.com.
We thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted directly.
Pursuit (NYSE: PRSU) is an attractions and hospitality company connecting guests to iconic places through memorable experiences.
Across the Canadian Rockies, Montana, Alaska, Iceland and Costa Rica, we create thoughtfully designed experiences that bring people closer to the landscapes and stories that define each destination.
Our collection of world‑class attractions and distinctive lodges are rooted in place and brought to life by the people behind each experience. From glass‑floored skywalks and glacier adventures to lakeside lodges and remote retreats, we focus on moments that stay with our guests long after they return home.
We’re committed to long‑term growth, quality and innovation, with a deep respect for the places we call home and the communities we’re part of.
