Job Description
Be yourself at Protolabs
Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply! You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams.
Why Protolabs?
We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It’s our people who fuel our creativity and make our culture feel like home.
Join our team as a Manager of Demand Generation for EMEA!
Join Protolabs at a pivotal moment of growth as our Manager of Demand Generation for EMEA. This role will is where you’ll shape how we attract, engage, and grow customers across some of the world’s most dynamic markets. In this role, you’ll own the end‑to‑end regional demand strategy, driving measurable pipeline growth, accelerating new customer acquisition, and unlocking expansion and reactivation opportunities that directly impact revenue.
You’ll lead and inspire a high-performing team of regional marketing and channel specialists, while partnering closely with sales, account management, product, and global marketing leaders. Together, you’ll deliver integrated, data-driven campaigns that align tightly with commercial goals and elevate the customer experience across the full lifecycle.
This is a strategic leadership role with meaningful hands-on ownership. You’ll apply modern, best-in-class demand generation practices—spanning events and partner marketing, account-based marketing (ABM), and advanced marketing technology—while introducing innovative approaches like GTM engineering and AI-enabled workflows. With a strong focus on performance analytics, you’ll continuously optimize programs to resonate with diverse EMEA audiences and maximize impact.
If you’re energized by building scalable growth engines, collaborating across global teams, and using data and innovation to drive results, this is an opportunity to make a visible, lasting impact at a category-leading digital manufacturing company.
What you'll do:
Demand Generation Strategy & Pipeline Growth
- Define and execute the EMEA demand generation strategy to drive regional pipeline (quote) growth, customer acquisition, customer expansion, and revenue contribution.
- Develop integrated multi-channel campaigns across digital, ABM, email, webinars, events, paid media, partnerships, and lifecycle marketing initiatives.
- Partner closely with regional sales leadership to align marketing priorities with commercial objectives, target industries, strategic accounts, and pipeline goals.
- Develop and implement account-based marketing (ABM) strategies to engage, convert, and expand prioritized industry and enterprise accounts.
- Support full-funnel customer lifecycle initiatives, including acquisition, pipeline (quote) acceleration, customer retention, and account expansion.
- Utilize audience insights, intent signals, behavioral data, and campaign performance metrics to improve targeting, personalization, and conversion effectiveness.
Campaigns, Content, & Regional Execution
- Lead the planning, execution, optimization, and reporting of regional demand generation campaigns across EMEA markets.
- Ensure regional campaigns and messaging are aligned with global brand strategy while remaining locally relevant across diverse markets and cultures.
- Collaborate with Product Management and Marketing Communications teams to support product launches, regional initiatives, and strategic growth campaigns.
- Drive regional content localization and market adaptation strategies to improve customer resonance, engagement, and conversion performance.
- Oversee updates and optimization of regional website content and digital customer experiences.
Events, Webinars, & Industry Engagement
- Oversee the planning and execution of EMEA events, trade shows, roadshows, webinars, and partner initiatives aligned with new customer, pipeline (quote) and revenue objectives.
- Ensure event and webinar strategies are integrated into broader regional demand generation and ABM programs.
- Evaluate event performance and contribution to pipeline (quote) generation, customer acquisition and expansion goals.
- Oversee sector campaigns driving target account engagement by aligning marketing-led outbound, paid social, and content activities.
Marketing Technology, AI, & Operational Excellence
- Leverage CRM, marketing automation, ABM, analytics, and AI-enabled marketing tools to improve campaign effectiveness, personalization, operational efficiency, and customer engagement.
- Partner with Marketing Operations and Revenue Operations teams to help build and optimize customer data, lead lifecycle management, attribution modeling, lead scoring, funnel performance, and conversion efficiency.
- Identify opportunities to automate workflows, improve reporting capabilities, and scale regional marketing performance through technology and process optimization.
- Evaluate emerging marketing technologies, AI capabilities, and industry best practices to continuously improve demand generation effectiveness.
Performance Management & Analytics
- Establish quarterly team goals, KPIs, and performance benchmarks aligned with pipeline growth, revenue contribution, acquisition efficiency, and account engagement objectives.
- Manage and optimize the EMEA demand generation and ABM budget, ensuring investment decisions are data-driven and aligned with business priorities and ROI targets.
- Analyze campaign, funnel, and channel performance to identify optimization opportunities and improve marketing effectiveness.
- Develop reporting frameworks and dashboards that connect marketing activities to pipeline (quote), revenue impact, and business outcomes.
- Foster a culture of experimentation, testing, continuous learning, and performance optimization across the regional marketing team.
Leadership & Cross-Functional Collaboration
- Lead, mentor, and develop a high-performing team of regional marketing and channel specialists.
- Collaborate closely with Sales, Revenue Operations, Product Management, Marketing Communications, Digital, and Global Marketing teams to maximize campaign impact and alignment.
- Act as a strategic bridge between EMEA market needs and global marketing priorities, providing insights and recommendations to drive continuous improvement.
- Promote strong cross-functional collaboration, accountability, and customer-centric decision-making across regional initiatives.
What it takes:
- Proven experience in demand generation, growth marketing, or regional B2B marketing management roles.
- Strong experience developing and executing multi-market EMEA demand generation strategies that drive measurable pipeline and revenue growth.
- Demonstrated success leading integrated multi-channel marketing campaigns.
- Experience organizing offline events and tradeshows.
- Experience marketing to technical, industrial, manufacturing, engineering, or B2B technology audiences is highly desirable.
- Strong understanding of B2B buying journeys, account engagement strategies, and customer lifecycle marketing.
- Experience leveraging CRM, marketing automation, ABM, analytics, and data platforms to drive measurable outcomes.
- Strong analytical, reporting, and budget management capabilities with a data-driven decision-making mindset.
- Experience leading, mentoring, and developing high-performing marketing teams.
- Excellent stakeholder management and cross-functional collaboration skills within global organizations.
- Strategic and commercially minded leadership approach
- Strong execution and operational excellence
- Customer-centric and solutions-oriented mindset
- Adaptability and resilience in fast-changing environments
- Strong communication and stakeholder influence skills
- Bias for action and continuous improvement
- Collaborative leadership style with strong team development focus
- Solutions-first mindset
- Positive energy
What's in it for you:
Our success is built on our people. We are committed to creating an environment where everyone feels empowered to be their authentic selves and do their best work. Alongside a supportive and inclusive culture, we offer a range of benefits designed to make work both rewarding and enjoyable:
- Annual company bonus – we celebrate success together and reward both individual contributions and overall business performance.
- Well-being support – access to OpenUp, providing professional psychological support to help you stay healthy and balanced.
- Daily lunch and snacks – shared meals in the office create space to connect, recharge, and strengthen collaboration.
- Learning & development opportunities – access to external training and events, as well as our in-house LEARN platform, offering a wide range of courses and workshops to support your growth.
- Regular team events and socials – fostering connection, collaboration, and a strong sense of community.
