The Manager, Demand Generation Analyticsleads the development, activation, and measurement ofaudience‑drivenmedia strategies across the Inspire Brands portfolio. This role manages two analystsand is accountable for building scalable, analytically sound audiences using SQL and first‑andthird‑partydata, as well as evaluating the incremental sales impactof those audiences once activated in paid media.
This role partners closely with Media, Audience Planning, and Marketing Science to ensure audience strategies are measurable,optimized, and clearly linked to business outcomes. The Manageris responsible fortranslating complex data into actionable guidance that improves media effectiveness
RESPONSIBILITIES
Manage and develop a team of analysts responsible for audience creation, activation support, and measurement.
Design and build audience definitions using SQLacross multiple first andthird‑partydata sources.
Own postcampaignanalysis of audiences, including incremental sales,purchase frequency, ticket size, and ROAS, to assess effectiveness and inform future investment decisions.
Establish clear linkages betweenaudience‑targetedmedia exposure and brand KPIs and business outcomes
Develop and socialize repeatable analytical frameworks for evaluating audience performance across brands and channels.
Monitor competitive media and audience strategiestoidentifyemerging trends, opportunities, and risks.
Partner withcross‑functionalteams to ensure measurement approaches are aligned, scalable, anddecision‑ready
Ensure data quality, methodological rigor, and consistency in how audiences and results are defined and reported.
Ideal CandidateWe’reseekinga highly engaged analytics leader witha strong foundationin audience strategy,SQL‑baseddata analysis, and media measurement. The ideal candidate is passionate about understanding consumer behavior andperception, andabout building analytic approaches that directly connect audience strategies to incremental sales and business impact They bring both technical depth and managerial maturity, with the ability to coach analysts while driving clear,outcome‑orientedinsights.
EDUCATION QUALIFICATIONS
Minimum: 4 yr degree
EXPERIENCE QUALIFICATION
Minimum: 2+ yrs M anagement experience of 1 or more analysts
REQUIRED KNOWLEDGE,SKILLSor ABILITIES
Strong understanding of Customer Data Platforms (CDPs) and clean room technologies, including how to activate audiences and measure media impact using treated vs. control andincrementality‑basedmethodologies
Advancedproficiencyin SQL and working with large, complex datasets to build,validate, and scale audience definitions using first‑and third‑partydata
Deep understanding of media measurement approaches, including incremental sales lift, foot traffic, customer panels, andwalled‑gardenmeasurement frameworks
Familiarity with media measurement solutions and vendors across TV, CTV, Video, Social, Display, Search, and OOH, with the ability to evaluate andoptimizeaudience performance across partners, creative, and targeting
Strong analytical skills with a demonstrated ability to linkaudience‑levelmedia exposure to business outcomes, including sales lift, ROI, and efficiency metrics
Proven ability to develop and standardize analytical frameworks that enable repeatable audience measurement across brands and campaigns
Strong storytelling and communication skills, with the ability to synthesize complex analyses into clear insights and actionable recommendations forcross‑functionalstakeholders
Experience managing, mentoring, or reviewing the work of analysts,providingtechnical guidance, analytical feedback, and prioritization support
Collaborative,team‑orientedmindset with a demonstrated ability to build strong working relationships with internal teams, agency partners, and external vendors
Strong intellectual curiosity around media, audiences, and consumer behavior, with an interest in how media platforms, targeting, and measurement approachesoperatein practice
TRAVEL- Up to 15% domestic travel
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
