Lely, founded in 1948, is committed to creating a sustainable, profitable, and enjoyable future in agriculture. Driven by the challenges farmers face and the needs of cows, we develop high-quality robots and data systems that improve animal welfare, flexibility, and productivity on dairy farms. Our mission is to support sustainable food production.
For more than 30 years, we have been a global leader in the sales and service of automated systems for successive generations of dairy farmers. Every day, we inspire our colleagues to provide customers with innovative solutions and to be a reliable partner for long-term advice and support. With our state-of-the-art Lely Campus in Maassluis and a worldwide network of dedicated Lely Centers offering tailored sales and service, Lely operates in more than fifty countries.
As CX Manager, you are responsible for shaping and embedding Customer Experience & Journey Excellence across Lely. You ensure that our propositions, services and support activities create one consistent and valuable experience for our customers.
You lead the Customer Experience function within Proposition Management and act as the connecting force between Business Teams, Product Development, Service Development, Marketing, Sales, Clusters and Lely Centers. Your mission is to create a customer-led organization where decisions are driven by customer evidence and focused on customer outcomes.
You define and govern the customer journey methodology, customer research approach and Voice of Customer framework. You help teams translate customer insights into improvement priorities, proposition decisions and roadmap investments. You ensure that customer journeys are measured, reviewed and continuously improved.
In this role, you lead a Customer Journey Designer and potential future CX capabilities. You create the standards, governance and development path that enables the organization to consistently improve customer experiences at scale.
Your key responsibilities:
Working at Lely means contributing to sustainable progress within one of the most innovative organizations in the Netherlands. You help make the agricultural sector more futureproof, and we ensure you have the space, resources, and support to do so.
Work-life balance
We are also proud that our vision and efforts have been recognized with the Rotterdam Entrepreneurs Award 2025.
Recruitment & selection agency, consultancy, and/or staffing agency?
We appreciate the interest, but we recruit all our candidates directly. We understand that as intermediaries, you want to present candidates for our great positions and contribute to our ambitions, but this is not how we have set up our recruitment process. This means that all unsolicited profiles offered on Lely vacancies will be treated as direct applications.

As an international family business in the agricultural sector, we spend every day making farmers’ lives easier with innovative solutions and tailored services. We offer solutions for almost all activities in the cowshed: from milking to cleaning. We provide advice on how to organise a dairy farm smartly with the use of management systems. Our vision and the needs and demands of our clients are the things that drive and inspire us.
Something we do since 1948, in this year brothers Cornelis en Arij van der Lely introduced the finger wheel rake to the market. One of our first inventions that made a substantial change in the traditional way of working on the farm. There were many more innovations with only one purpose making agrarian life easier and working together for a sustainable, profitable and enjoyable future in the agricultural sector.