Zapp is London's leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world's leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.
Zapp+ is our subscription proposition and one of the biggest growth priorities for the business. This role drives the member lifecycle end to end, from the moment someone converts to a paid subscriber through to activation, retention and resubscription.
This is not a role that designs the subscription proposition. That sits with the Zapp+ lead. This is the role that makes the proposition work in the market. You are the person accountable for whether Zapp+ members stay, engage, and come back. If you thrive on ownership of outcomes, on operating in a fast-moving subscription environment, and on turning behavioural insight into sharper campaigns, this is your role.
You will design, build, launch and measure CRM campaigns across the Zapp+ member base. From brief to retro, you are the person accountable for the work landing well. Most of your time will be spent in Braze, in the data, and in conversation with the Brand, Design, Product and Data teams who feed into your campaigns.
You will shape how Zapp+ members hear from us: the channels, the timing, the sequencing, the message. The goal is that every subscriber feels Zapp+ is genuinely for them, and that we talk to them at the right moments in the right way.
Zapp runs on an iterate-and-ship culture. You will design and run a continuous programme of A/B tests across audiences, timing, creative and offers. You will read results sharply, make the call quickly, and kill things that are not working.
You will own the measurement framework for Zapp+ CRM activity, tracking engagement, conversion and retention, and translating those numbers into a clear story about what is working and what is not. You will produce the weekly read-out that the Senior Manager and the wider team actually use.
You will work closely with the Zapp+ team on proposition and benefits, with Data on segmentation and modelling, with Design on creative, and with Product on in-app journeys that complement your CRM activity. Zapp is a small team and the quality of these relationships matters.
Founded in 2020, Zapp is London’s leading premium convenience delivery app, elevating the everyday lives of hundreds of thousands of Londoners. We leverage cutting-edge technology to anticipate customer needs – ensuring the most relevant products are always available, at the right location, at the right time.
From daily essentials to luxury favourites and pharmacy needs, our hand-picked product range showcases global icons and beloved local brands, available for delivery to customers' doors in minutes, 24/7.
We're on a long-term mission to bring technology to convenience retail, a $4 trillion global industry that remains largely offline. Our strategy is simple: build out the system in one of the world's largest megacities – London. We've witnessed significant demand (i.e. 'product-market fit') for on-demand convenience and have decided to focus on a large, profitable segment as we expand our system in the coming years: premium convenience.
Catering to premium, high-demand customers forces us to constantly innovate and encourage the standards of excellence across the board. We're excited to expand Zapp over the coming years and decades as we build the ‘need it now’ supply chain of the future.
Zapp is proud to be backed by some of the world's leading venture capital and growth equity investors, including Lightspeed Venture Partners, as well as some of the most iconic figures of our generation, including Sir Lewis Hamilton.
Come and join our team of scale-up and exit experts from companies such as Amazon, Deliveroo, Selfridges and more.
