The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
Our continued growth has created an opportunity to join us as a Manager, CRM for Motto Clear Aligners.
The Manager, CRM for Motto Clear Aligners will be responsible for defining, executing and optimizing CRM strategies that drive accelerated growth. This role will lead the development of high‑impact nurturing programs, campaigns, enrich customer data, and deliver personalized interactions that improve patient experience, drive new patient appointments, show rates and increase treatment plan acceptance.
This is a role for a data‑driven marketer who thrives in execution, testing, and optimization and is excited to contribute to a fast‑growing organization.
Responsibilities:
Support the development and execution of CRM strategies aligned with brand and marketing objectives, owning priority customer journey touchpoints and lifecycle to guide messaging, timing, and personalization.
Assist in mapping and analyzing customer journey touchpoints to improve acquisition, experience, and engagement.
Build and maintain email templates, journeys, and automations, ensuring accurate data integration, personalization logic, and rendering across devices
Manage and optimize CRM channels, including email and SMS marketing, to drive appointments, engagement, and revenue growth.
Own audience segmentation and personalization strategies, leveraging behavioral, demographic, and engagement data to improve campaign relevance and performance.
Plan, execute, and analyze A/B testing initiatives to optimize messaging, creative, cadence, and channel effectiveness, sharing key optimizations and learnings with cross-functional teams.
Monitor CRM performance against key KPIs (engagement, conversion, appointment volume, and revenue impact), translating data into actionable insights and optimization recommendations.
Build and partner with cross‑functional teams to support dashboards, reporting, and data accessibility that enable performance tracking and informed decision‑making.
Support ongoing CRM platform enhancements, tools, and processes to improve efficiency, scalability, and campaign execution.
Ensure all CRM programs adhere to brand standards, best practices, and applicable regulatory and compliance requirements.
Education and Experience
Bachelor’s degree in marketing, business, or a related field.
5+ years of experience in CRM marketing, including customer segmentation, direct marketing campaign execution, and cross-channel strategies.
2 years of experience leading projects or cross-functional teams.
Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email and Mobile Studio, etc.) required. Familiarity with Salesforce Data Cloud or equivalent CDP, and working with cloud data platforms (GCP/BigQuery, or similar) preferred.
Experience supporting the development and execution of a cross-channel CRM program focused on customer retention, engagement, and lifetime value.
Thrives in a fast-paced, evolving environment; comfortable balancing strategic thinking with hands-on execution.
Understanding of customer journey marketing, segmentation, and personalization best practices.
Strong communication and collaboration skills, with the ability to work effectively across teams.
Annual pay range $110,000-$125,000 plus 10% annual bonus
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients.
Fast forward, and over 25 years later, we’ve launched more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.
We come together to launch TAG – The Aspen Group, and we are officially expanding beyond dental to embrace a new vision. As we transform Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family, we’re setting out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. While our vision now is broader, how we achieve it remains the same. The best care starts with the provider, and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams and the rest will follow.
United as one group, we’re not just breaking down barriers, today we’re breaking through. We’re challenging the status quo. Together we can prove healthcare can be better for both providers and patients. Together we can bring better healthcare to more people.
