Job Description

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

This role leads Prudential Hong Kong’s corporate content and digital communications, positioning the company’s narrative across LinkedIn and owned channels to strengthen reputation, leadership visibility, and stakeholder understanding.

This role is responsible for leading Prudential Hong Kong’s corporate content and digital communications, with a focus on LinkedIn and owned channels.

The role operates as a central content engine, translating corporate priorities and narratives into clear, engaging, and consistent content to support reputation, leadership visibility, and stakeholder understanding.

Working closely with the Director, Corporate Communications and team members, the role ensures alignment across content, channels, and corporate positioning.

Job Responsibilities

1. Content strategy & editorial direction

• Develop and manage a forward-looking content strategy and editorial calendar aligned with corporate priorities
• Translate business developments into clear, audience-relevant narratives and storylines
• Ensure consistency in tone, messaging, and positioning across all content

2. LinkedIn & digital content programme

• Own Prudential Hong Kong’s corporate LinkedIn end-to-end, including:
  • content planning
  • drafting and editing
  • publishing workflow
• Maintain a steady pipeline of high-quality, corporate content aligned with Prudential’s positioning
• Continuously refine formats (e.g. posts, carousels, short-form video) to improve engagement

3. Content engine & reuse

• Build and manage a central content pipeline to maximise reuse across channels
  • e.g. bylines, media materials, events, leadership messaging
• Identify opportunities to extend and adapt content for different audiences and platforms

4. Executive communications (LinkedIn)

• Support development of executive LinkedIn presence on key corporate developments
• Provide content ideation and drafting support (where appropriate)
• Ensure alignment with corporate narrative and tone

5. Corporate content assets

• Lead development and maintenance of key corporate content assets, including:
  • corporate videos
  • fact sheets
  • employee stories
  • evergreen brand materials
• Ensure content remains up to date and aligned with corporate positioning

6. Agency & production management

• Manage digital / creative agencies to deliver high-quality content outputs
• Provide clear briefs, direction, and quality control

7. Awards & corporate storytelling

• Act as central liaison for awards submissions and related communications
• Develop clear and credible narratives to support submissions
• Ensure alignment with overall corporate positioning

8. Performance tracking & optimisation

• Monitor content performance (e.g. engagement, reach, resonance)
• Generate insights to improve content effectiveness
• Refine content strategy based on performance data

9. Internal communications

• Ensure alignment between external content and internal channels
• Manage intranet for article posting

Key Performance Indicators (KPIs)

• Quality, clarity, and consistency of corporate content
• Engagement and reach across LinkedIn and digital platforms
• Strength and consistency of executive visibility
• Effectiveness of content reuse across channels
• Timeliness and quality of award submissions

Job Requirements

Experience

• 6–8 years of experience in corporate communications, digital content, or related fields
• Experience in financial services or a regulated industry preferred

Skills & capabilities

• Strong writing and editorial skills in English and Chinese
• Ability to translate complex business topics into clear, engaging content
• Experience managing corporate social media programmes (preferably LinkedIn)
• Strong stakeholder management skills, including working with senior stakeholders
• Experience working with agencies and cross-functional teams

Personal attributes

• Strong sense of ownership and accountability
• Good judgement on tone, positioning, and reputational considerations
• Detail-oriented, with high standards on content quality
• Able to operate in a fast-paced and evolving environment

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.